forbes.com
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High-Proof Whiskey's Comeback: A Shift in Consumer Taste and Market Trends
The American whiskey market has shifted from lower-ABV expressions in the 1960s-80s to a preference for higher-proof, especially cask-strength options, offering consumers more control and potentially better value.
High-Proof Whiskey's Comeback: A Shift in Consumer Taste and Market Trends
The American whiskey market has shifted from lower-ABV expressions in the 1960s-80s to a preference for higher-proof, especially cask-strength options, offering consumers more control and potentially better value.
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Responsible Consumption and Production