europe.chinadaily.com.cn
Chinese Cities Leverage Culture and Technology to Boost Tourism
The 2025 Weibo Travel Night in Luoyang, Henan province, highlighted successful Chinese cultural tourism initiatives in 2024, including Nanning's concert-driven economic growth and innovative strategies from other cities to attract younger audiences using technology and creative cultural products.
- How are Chinese museums and cultural sites adapting to engage younger audiences and promote cultural heritage?
- Several Chinese cities showcased innovative strategies to leverage cultural tourism. Nanning's concert-centric approach integrates events with local businesses, offering attendees perks and promoting the city through influencers. Datong uses video games and creative products to engage younger audiences with its historical sites, while the Yinxu Museum employs 3D and VR technologies to make ancient history accessible.
- What are the long-term implications of integrating technology into cultural preservation and tourism promotion in China?
- The integration of technology and cultural heritage preservation, exemplified by the Yinxu Museum's use of 3D and VR and the Longmen Grottoes' digital restoration project, is a key trend. Nanning's success in linking concerts to tourism demonstrates a viable model for economic growth through cultural events, potentially replicable in other cities. The focus on engaging younger audiences across multiple platforms (e.g., video games, social media) showcases effective strategies for cultural preservation and promotion.
- What are the key strategies employed by Chinese cities to boost cultural tourism and economic growth, and what are their immediate impacts?
- The 2025 Weibo Travel Night in Luoyang, Henan province, celebrated China's 2024 cultural and tourism achievements, awarding prizes to various entities for their Sina Weibo engagement. Nanning, Guangxi, significantly boosted its local economy by hosting 32 large-scale concerts in 2024, attracting nearly 750,000 attendees, and plans 40 in 2025, integrating concerts with tourism and other sectors.
Cognitive Concepts
Framing Bias
The framing is largely positive, focusing on success stories and innovative approaches. The selection of cities and their initiatives suggests a focus on positive examples rather than a balanced overview of the entire industry. While not explicitly biased, the focus on positive stories could unintentionally overshadow potential challenges or negative aspects.
Language Bias
The language used is largely neutral and descriptive, avoiding loaded terms. The tone is generally positive and celebratory of achievements in cultural tourism. There's no evidence of inflammatory or biased language.
Bias by Omission
The article focuses heavily on successful strategies of a few select cities, potentially omitting challenges or less successful approaches in China's cultural tourism sector. While showcasing innovative methods, it lacks a comparative analysis across different regions or a discussion of broader national policies influencing the industry. This omission might lead to an incomplete understanding of the overall landscape.
Sustainable Development Goals
The article highlights several initiatives that promote sustainable tourism and cultural preservation, contributing to the growth of sustainable cities. Nanning's strategy of integrating concerts with tourism, sports, and commerce boosts local economies and creates a vibrant city experience. Datong integrates its cultural heritage with creative products and performances, fostering a sense of community and attracting tourists. Luoyang's preservation efforts for the Longmen Grottoes demonstrate a commitment to preserving cultural heritage for future generations. These actions align with SDG 11, which aims to make cities and human settlements inclusive, safe, resilient, and sustainable.