
bbc.com
Chot Don" Box Office Flop Highlights Livestreaming Scandal
The Vietnamese film "Chot Don" (Closing the Deal), starring Miss International 2021 Thuy Tien, flopped at the box office due to a scandal involving the actress and her livestream sales team accused of promoting fake goods; despite using AI to replace her face, the film received minimal viewership in Hanoi, with an estimated five viewers per screening.
- How did the controversy surrounding Thuy Tien and her livestreaming business impact the film's reception and its overall success?
- The film's failure highlights the risk of blurring the lines between an actor's personal life and their on-screen role. The scandal surrounding Thuy Tien's livestream business directly impacted audience perception of the film, demonstrating the powerful influence of real-life events on cinematic success. This is further compounded by a broader disillusionment with the livestreaming industry due to numerous similar scandals involving fraudulent product sales.
- What is the primary reason for the Vietnamese film "Chot Don's" significant box office failure, and what does this reveal about current audience sensitivities?
- The Vietnamese film "Chot Don" (Closing the Deal), featuring Miss International 2021 Thuy Tien, faced a box office flop due to a scandal involving the actress and her livestream sales team, accused of promoting counterfeit goods. The film's release was delayed, and the team controversially used AI to replace Thuy Tien's face, but this failed to boost viewership, resulting in minimal screenings and potential losses.
- What are the broader implications of "Chot Don's" failure for the Vietnamese film industry regarding the portrayal of controversial professions and the use of celebrities in marketing?
- Chot Don's" underperformance suggests a shift in audience expectations. Viewers are increasingly discerning, prioritizing ethical considerations and authenticity over romanticized portrayals of controversial professions. The film's use of AI to replace Thuy Tien, though innovative, proved ineffective in mitigating the negative impact of the scandal, underscoring the limitations of technology in addressing reputational damage.
Cognitive Concepts
Framing Bias
The narrative frames the film's failure as a direct consequence of the real-life scandal involving Thuy Tien and the decline of the livestreaming industry. This emphasis overshadows other aspects of the film and its production, potentially leading readers to a skewed understanding of the reasons behind its poor performance. The headline and introduction immediately highlight the controversy.
Language Bias
The review uses descriptive language that may carry negative connotations, such as "dè dặt" (hesitant), "ngã ngửa" (shocked), and "hư chiêu" (cheap trick), when describing the film's reception and the use of AI to replace Thuy Tien. While these terms convey the author's opinion, they could be replaced with more neutral language. For example, 'dè dặt' could be replaced with 'cautious', 'ngã ngửa' with 'surprised', and 'hư chiêu' with 'strategy'.
Bias by Omission
The review focuses heavily on the controversy surrounding Thuy Tien and the decline of the livestreaming industry, potentially omitting other factors contributing to the film's failure, such as the quality of the script or direction. It doesn't delve into audience reception beyond noting the low attendance. There is no mention of critical reviews or alternative perspectives on the film's merits.
False Dichotomy
The review presents a somewhat simplistic eitheor framing regarding the film's failure, attributing it primarily to the Thuy Tien scandal. While this is a significant factor, it overlooks other possible contributing elements like plot weaknesses or marketing issues. The implication is that a higher-quality film would have overcome the controversy, neglecting the potential for audience backlash to be insurmountable.
Sustainable Development Goals
The movie "Chốt đơn" highlights the negative impact of irresponsible consumption and production practices within the livestreaming sales industry. The film's failure is directly linked to the scandal involving the fraudulent sale of products, emphasizing the consequences of unethical business practices and the importance of consumer protection. The quote "Cuối tháng Sáu, người ta chứng kiến hàng đống thực phẩm, mỹ phẩm, thuốc… giả bị tuồn ra bãi rác vì chủ hàng sợ cơ quan chức năng "sờ gáy". Có thể hình dung đây chính là nguyên liệu cho những phiên livestream thu về tiền tỷ trước đây" illustrates the scale of the problem and the link between fraudulent activities and the booming livestreaming sales industry.