nbcnews.com
Streaming Surpasses Theaters as Primary Movie-Viewing Method in US
A new poll reveals that most Americans (75%) streamed a new movie at least once in the past year, compared to 66% who saw one in theaters, highlighting a post-pandemic shift in viewing habits driven by convenience and cost.
- How do factors like convenience, cost, and age affect movie-viewing preferences, and what trends are emerging?
- Convenience and cost are major drivers. Streaming offers flexibility and lower costs, appealing to viewers like Sherry Jenkins who find theaters inconvenient and expensive. Younger adults (under 30) stream more frequently, while higher-income individuals are more likely to attend theaters, though the gap narrows for streaming.
- What are the long-term implications for the movie industry, and how might studios and theaters adapt to these changes?
- The industry faces a long-term challenge in balancing theatrical releases with streaming availability. While premium formats like IMAX maintain appeal, theaters may need to enhance the experience (e.g., better sound, comfort) and offer competitive pricing. Studios must refine strategies for each film's release window, finding profitable distribution across platforms.
- What is the most significant change in how Americans watch new movies, and what are its immediate consequences for the film industry?
- The most significant change is the dominance of streaming; three-quarters of U.S. adults streamed a new movie at least once in the past year, exceeding those who watched in theaters (66%). This shift directly impacts box-office revenue, which remains below pre-pandemic levels, down over 22% compared to 2019.
Cognitive Concepts
Framing Bias
The article presents a balanced view of the shift towards streaming, acknowledging both the convenience and cost factors driving the change, as well as the continued appeal of theatrical releases for certain demographics and films. While it highlights the increasing prevalence of streaming, it also notes the ongoing success of some theatrical releases and the industry's efforts to maintain a theatrical window. The inclusion of diverse voices (Jenkins, Jones, Lin) further strengthens the balanced perspective.
Language Bias
The language used is largely neutral and objective. Terms like "shifting tide" and "formidable competition" could be considered slightly loaded, but they are used descriptively rather than prescriptively. The article avoids overly emotional or judgmental language.
Bias by Omission
The article could benefit from including data on the profitability of streaming versus theatrical releases for a broader range of films, not just "Wicked." A discussion of the environmental impact of streaming versus theater-going could also add valuable context. However, given the article's focus and length, these omissions are not necessarily indicative of bias.
Sustainable Development Goals
The shift towards streaming may increase access to movies for lower-income individuals who may not be able to afford theater tickets, thus reducing inequalities in entertainment access. While the article doesn't directly address economic disparity, the affordability factor of streaming is highlighted as a key driver for its increased popularity. This suggests a potential positive impact on bridging the entertainment gap between income groups.