smh.com.au
ELLE's Bali Resort: Fractional Ownership Opens Luxury Hospitality Investment
ELLE is launching a 170-suite resort and beach club in Bali, offering fractional ownership to investors and featuring partnerships with Flight Centre and Colliers; this caters to Australian investors priced out of the domestic market and seeks to expand to other Asia-Pacific cities.
- What is the primary impact of ELLE's expansion into the Bali hospitality market?
- ELLE, a global fashion and lifestyle brand, is expanding into the hospitality sector with its new ELLE Resort & Beach Club in Bali, featuring 170 branded suites and various amenities. This venture allows smaller investors to access the market through fractional ownership, a model offering a share of income and usage rights.
- How does fractional ownership affect accessibility to the hospitality investment market?
- This expansion represents a convergence of lifestyle, branding, and hospitality, attracting global names. The ELLE Resort & Beach Club in Bali is a prime example, offering fractional ownership to investors, making previously inaccessible investment opportunities available to a broader market. This model is particularly appealing to Australians facing high domestic property prices.
- What are the potential future implications of this branded resort model for the Asia-Pacific hospitality investment landscape?
- The success of ELLE's Bali resort could lead to similar developments in other Asia-Pacific cities, reshaping the hospitality investment landscape. The model's appeal to Australian investors, coupled with partnerships like those with Flight Centre and Colliers, suggests a growing trend in fractional ownership of branded resorts. This strategy could increase accessibility to international property investment for a wider range of investors.
Cognitive Concepts
Framing Bias
The article is framed positively towards fractional ownership and branded hotel investments, highlighting the benefits and minimizing potential risks. The emphasis on success stories and positive quotes from executives creates a favorable impression, potentially overlooking challenges or downsides associated with such investments. The headline (if there was one, which is not provided) would likely emphasize the positive aspects of the ELLE resort and the appeal to Australian investors.
Language Bias
The language used is generally positive and promotional, using terms like "incredible," "generational product," and "unparalleled access." While this is expected in a promotional piece, it lacks the neutrality expected in objective journalism. For instance, phrases like "incredible uptake" could be replaced with more neutral descriptions like "significant growth in investor interest.
Bias by Omission
The article focuses heavily on the ELLE resort and its appeal to Australian investors, potentially omitting other hospitality investment options in Bali or alternative investment strategies. While it mentions fractional ownership, it doesn't delve into the potential risks or downsides of this model, nor does it explore other investment opportunities within the Balinese market. The article's focus is rather narrow and might not represent the entire landscape of investment options available.
False Dichotomy
The article presents a somewhat simplistic view of the Australian property market, suggesting that high prices are the primary driver for investors seeking offshore options. This might ignore other motivations, such as diversification or higher potential returns. It also presents fractional ownership as a straightforwardly positive alternative without fully addressing potential drawbacks.
Sustainable Development Goals
The article highlights the creation of new investment opportunities in the hospitality sector, particularly in Bali, leading to job creation in construction, hospitality, and related industries. The partnership with international brands like ELLE also boosts the global reach and appeal of these projects, potentially attracting more investment and further stimulating economic growth.