forbes.com
Flexbar: Customizable Touch Bar Alternative Launches on Kickstarter
The Flexbar, a $119 external USB-C peripheral, revives the concept of Apple's Touch Bar, offering customizable controls and macro recording for various applications and operating systems, launching on Kickstarter with estimated delivery in February 2025.
- What is the Flexbar and how does it improve upon Apple's Touch Bar?
- The Flexbar, a USB-C peripheral, replicates the functionality of Apple's Touch Bar, offering customizable application-specific controls and macro recording. Unlike Apple's approach, it prioritizes user customization and provides a plugin marketplace for pre-defined shortcuts, increasing accessibility and functionality. It is compatible with various operating systems and devices, expanding its potential user base.
- How does the Flexbar's approach to customization and plugin marketplace impact its market competitiveness?
- The Flexbar addresses user demand for customizable controls and functionality, particularly among professionals using design software. By offering a plugin marketplace and macro recording, it aims to improve workflow efficiency. Its compatibility with multiple operating systems and devices positions it as a versatile alternative to existing solutions, expanding its market reach beyond Apple products.
- What are the potential long-term implications of the Flexbar's success or failure on the peripheral market?
- The Flexbar's success hinges on its ability to differentiate itself in a competitive market. Its user-customizable features and plugin marketplace could attract a wider audience than previous solutions. However, its market penetration will depend heavily on its user experience and the availability of plugins for popular applications.
Cognitive Concepts
Framing Bias
The article presents the Flexbar in a largely positive light, highlighting its features and customization options. The headline and introductory paragraphs emphasize the novelty and potential of the product, potentially overshadowing potential drawbacks. The inclusion of the price and shipping information late in the article may also influence the perception of the product more positively.
Language Bias
The language used is largely neutral, however, phrases like "learned from some of Apple's mistakes" and "relatively short turnaround for a Kickstarter project" subtly shape reader perception. While not overtly biased, these phrases inject a degree of subjective opinion.
Bias by Omission
The article focuses heavily on the Flexbar and its features, but omits discussion of the potential drawbacks or limitations. It doesn't mention user reviews or comparisons with other similar products beyond a brief mention of Stream Deck and Logitech MX Creative Console. This omission prevents a comprehensive understanding of the product's value.
False Dichotomy
The article presents a somewhat simplified view of the market by implying a direct competition between the Flexbar and other similar products. It does not fully explore the nuances of differing target audiences or functionalities.
Sustainable Development Goals
The development and launch of Flexbar, a customizable touch strip peripheral, represent innovation in computer peripherals. Its compatibility with various operating systems and devices fosters inclusivity and accessibility. The creation of a plugin marketplace encourages further innovation and development within the tech industry, contributing to economic growth. The project also showcases advancements in manufacturing and design.