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French Media Observatory for Ecology Launches
A new observatory will monitor French media coverage of environmental and climate crises, quantifying and qualifying the airtime dedicated to these issues.
French
France
Climate ChangeFranceEnergy SecurityEnvironmentMediaClimateAnalysis
Observatoire Des Médias Sur L'écologie (Ome)QuotaclimatAdemeArcomExpertises Climat
Eva Morel
- Which media outlets will be analyzed by the OME?
- The OME will analyze eleven television channels and nine radio stations, measuring the percentage of airtime dedicated to climate and environmental issues.
- How will the OME categorize the data it collects?
- Data collected will be categorized by causes, consequences, and solutions, and made available to activists, media, and public officials.
- Who are the key partners involved in the OME project?
- The project, initiated by QuotaClimat, is a collaboration of environmental associations and private tech partners, funded by ADEME and supported by ARCOM.
- What was one of the main initial challenges in developing the OME?
- One of the initial challenges was agreeing on a methodology; the selected media outlets were consulted before the methodology was finalized in March, using keyword counts from broadcasts.
- What is the Observatoire des médias sur l'écologie (OME), and when is it launching?
- The Observatoire des médias sur l'écologie (OME) is a new initiative launching November 7th to monitor French media coverage of environmental crises.