aljazeera.com
From De Rica Cans to "Derica": A Nigerian Unit of Measurement
The Nigerian unit of measurement "derica," meaning a scoop of food, originated from the ubiquitous De Rica tomato paste cans, reflecting resourcefulness in markets and enduring brand legacy despite a government ban on imports and the shift to plastic packaging.
- What is the origin of the Nigerian unit of measurement, "derica," and how did its use evolve?
- In Lagos, Nigeria, the term "derica," a unit of measurement for food, originates from the now-discontinued De Rica tomato paste cans. Vendors used the empty cans to measure ingredients, highlighting resourcefulness and the enduring impact of a once-ubiquitous brand.
- How did the government's ban on imported tomato products affect the availability of De Rica tomato paste and its role in the Nigerian market?
- The prevalence of "derica" as a measurement reflects resourcefulness in Nigerian markets, using readily available materials to replace expensive scales. The disappearance of De Rica cans, due to a government import ban and a shift to plastic packaging, impacted this tradition, yet the term persists.
- What does the continued use of "derica" as a unit of measurement signify about resourcefulness, cultural memory, and the impact of brands on everyday life in Nigeria?
- The story of "derica" illustrates how a brand's legacy can extend beyond its commercial success. While De Rica faced competition and its canned product disappeared, its name lives on, showcasing cultural memory. The shift away from De Rica highlights evolving market dynamics, impacting measurement practices and consumer preferences.
Sustainable Development Goals
The article highlights the resourceful reuse of empty tin cans as units of measurement in Nigerian markets. This demonstrates sustainable practices by repurposing waste materials and reducing reliance on new resources. The shift away from De Rica canned tomato paste to smaller, sachet packaging also speaks to a change in consumption patterns, potentially promoting reduced waste and more sustainable packaging choices. However, the initial production of the cans and their eventual disposal still present environmental challenges.