zeit.de
German Coffee Consumption Returns to Pre-Pandemic Levels Amidst Price Increases
In 2024, Germans consumed an average of 163 liters of coffee per person, mirroring pre-pandemic levels; sales of instant coffee mixtures surged by 6 percent, while sustainably certified coffee saw an 8.6 percent increase, despite price hikes by Tchibo and predicted price increases of at least 30 percent for lower-priced coffee.
- What are the key trends in German coffee consumption in 2024, and what are their immediate impacts on the market?
- In Germany, per capita coffee consumption in 2024 reached approximately 163 liters, matching pre-pandemic levels. Demand increased for whole bean, instant, and sustainably certified coffees. Instant coffee sales rose by about 2 percent, while single-serve mixtures, often pre-portioned with sugar and milk powder, saw a 6 percent increase and doubled over the past decade.
- What are the potential long-term implications of rising coffee prices and climate change on the German coffee market?
- The German coffee market's resilience in the face of rising prices and climate change impacts on coffee production is notable. The robust growth in sustainable and convenient formats suggests that consumers are willing to pay a premium for both convenience and ethical sourcing. However, the significant price increases predicted by experts for lower-priced coffee could impact consumption among price-sensitive consumers.
- How do the increases in demand for sustainable and convenient coffee formats relate to broader consumer trends and market dynamics?
- The rising demand for sustainable coffee, with an 8.6 percent increase in sales of products certified by organizations like Fairtrade or Rainforest Alliance, reflects growing consumer awareness. This trend is coupled with a slight increase in out-of-home coffee consumption, suggesting a robust overall market. However, rising prices, with Tchibo increasing prices by 50 cents to 1 euro per pound, and projected increases of at least 30 percent for lower-priced, bulk coffee, pose a potential challenge.
Cognitive Concepts
Framing Bias
The article presents a generally neutral framing, balancing positive trends (increased consumption, sustainable options) with negative ones (price increases). The headline, if included, would have a significant impact on the framing.
Bias by Omission
The article focuses on consumption and price increases in Germany, neglecting global coffee production challenges beyond Brazil's harvest. Information on other major coffee-producing countries and their economic situations is absent. This omission limits a complete understanding of the factors influencing coffee prices.
Sustainable Development Goals
The increase in demand for sustainably certified coffee products indicates a positive trend towards responsible consumption and production. The 8.6% growth in sales of coffee with organic seals and certifications from Fairtrade or Rainforest Alliance signifies a growing consumer preference for ethically and environmentally sound products. This supports SDG 12, which aims to ensure sustainable consumption and production patterns.