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German Film Industry Faces Challenges and Opportunities
The German film industry faces challenges such as declining viewership and changing consumption habits. The industry is exploring strategies to attract younger audiences and incorporate AI while maintaining creative integrity.
German
Germany
TechnologyGermany EntertainmentTelevisionFilmAudience
Vedra (Verband Für Film- Und Fernsehdramaturgie)ZdfneoNetflix
Tomislav TurinaFrank RakiHanna Maria Rosa LauwitzJulia PennerArend Remmers
- What strategies are being considered to attract younger viewers?
- There's a debate about whether to focus on niche or mainstream themes to attract younger viewers. One major hurdle is reaching younger viewers who may be unfamiliar with online streaming services and platforms.
- How did the success of the series "Dark" impact the German film industry?
- The success of the German Netflix series "Dark" is seen as a turning point, demonstrating the potential for German series to achieve international success by focusing on local themes and perspectives rather than aiming for global appeal.
- What are the main challenges facing the German film and television industry?
- The German film and television industry is facing challenges with declining linear TV viewership and stagnant non-linear viewership. The industry is exploring ways to attract younger audiences and is grappling with the impact of new media and the rise of streaming services.
- What role does artificial intelligence play in the German film and television industry?
- Artificial intelligence's role in screenwriting was discussed, with some suggesting that while it may not yet replace human creativity, it's shaping how a new generation of writers work. The overall sentiment is one of cautious optimism regarding AI's potential.
- What was the overall sentiment expressed at the FilmStoffEntwicklung event regarding the future of German film and television?
- The event highlighted the current state of the German film and television industry's concerns. While there's a continued belief in the impact of film, there's also uncertainty about the future of funding and production given declining viewership.