faz.net
German Media Market: €111.6 Billion Revenue in 2024, Digital Growth Drives Future
Germany's €111.6 billion entertainment and media market in 2024, ranking fifth globally, shows 4% growth despite declines in print and traditional TV; internet video and digital books are driving future growth, projected to reach €126.1 billion by 2029.
- Which segments of the German media market experienced the most significant growth or decline in 2024, and what factors contributed to these changes?
- Distribution revenue accounted for 40.7% of the total, while advertising revenue (29.8%) surpassed connectivity service revenue (29.4%) for the first time. Growth was driven by internet video (18%), out-of-home advertising (16.7%), and mixed reality (11.6%), contrasting with declines in print media and traditional television.
- What is the overall financial performance of Germany's entertainment and media industry in 2024, and what are the projected growth trends for the next five years?
- In 2024, Germany's entertainment and media industry generated €111.6 billion in revenue, ranking fifth globally behind the US, China, Japan, and the UK. PwC projects 2.5% annual growth, reaching €126.1 billion by 2029. Overall market growth in 2024 was 4%, slightly below the previous year.
- How will the ongoing shift towards digital consumption and the performance of traditional media segments impact the long-term outlook for Germany's entertainment and media market?
- Despite economic uncertainty, Germany's media industry demonstrates adaptability. While traditional segments like print and TV advertising declined, they remain significant revenue generators. The continued strong performance of internet video and digital books signals a shift toward digital consumption, which is expected to drive future growth.
Cognitive Concepts
Framing Bias
The framing is largely neutral, presenting both positive (growth in digital sectors) and negative (decline in traditional sectors) aspects of the German entertainment and media industry. The headline (if one were to be created based on this text) could be framed either positively, highlighting growth, or negatively, focusing on the decline of traditional media. The introduction objectively presents the industry's ranking and growth projections.
Bias by Omission
The analysis focuses primarily on financial data and market trends within the German entertainment and media industry. While it mentions declines in print media and linear TV, it lacks deeper exploration into the reasons behind these declines. For example, it doesn't discuss potential contributing factors such as changing consumer habits, competition from digital platforms, or economic conditions. Additionally, there is no mention of the impact of government policies or regulations on the industry.
False Dichotomy
The analysis presents a somewhat balanced view of the industry's performance, highlighting both growth in digital sectors and decline in traditional ones. However, it doesn't delve into the complexities of the transition, such as the potential for synergy between traditional and digital media, or the challenges faced by companies trying to adapt.
Sustainable Development Goals
The German entertainment and media industry shows continued growth, signifying a positive impact on jobs and the economy. The report highlights a 4% increase in overall revenue in 2024, reaching €111.6 billion, and projects continued growth to €126.1 billion by 2029. This growth indicates a healthy and expanding sector contributing significantly to economic output and employment.