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Germany's 1993 Postal Code Change
This summary discusses the change of German postal codes in 1993, driven by reunification, and details the advertising campaign using the 'Rolf' mascot.
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German Post (Bundespost)Welt
- When were postal codes first introduced in Germany?
- While the exact date of the first postal codes is not specified, the text highlights the introduction of the five-digit system in 1993 as a response to German reunification and the need for a standardized system across both former East and West Germany.
- How did the German Post advertise the new five-digit postal code system?
- The transition to five-digit postal codes involved a comprehensive advertising campaign featuring a yellow hand mascot named "Rolf." The campaign, costing over 80 million marks, aimed to familiarize the public with the new system.
- Why was there a need for a change in the German postal code system in 1993?
- The German reunification in 1990 necessitated a change in the postal code system, as the East and West German systems were incompatible. A new five-digit system was implemented to improve efficiency and reduce costs.
- What was the slogan used in the advertising campaign, and what were its results?
- The "Fünf ist Trümpf" (Five is Trump) slogan accompanied the "Rolf" mascot in the advertising campaign. Within months, about 95% of mail was correctly addressed with the new five-digit codes.
- What were the goals behind the implementation of a new five-digit postal code system?
- The new five-digit postal code system was designed to eliminate overlaps and improve the processing of mail. The rising volume of mail, particularly in e-commerce, demanded a more efficient system.