forbes.com
Grillz Artist Clova Rae-Smith: From Viral Instagram Giveaway to Designing for Beyoncé
Clova Rae-Smith, a New York-based grillz artist, initially hesitant about entering the field due to cultural appropriation concerns, has gained significant success, designing custom pieces for celebrities and major brands while focusing on inclusivity and unique designs.
- What is the main focus of Clova Rae-Smith's work, and what impact has it had?
- Rae-Smith focuses on creating unique, hand-sculpted grillz with an organic and abstract style. Her work went viral on Instagram and TikTok, leading to collaborations with celebrities like Bladee and Jorja Smith, and brands such as Fenty x Puma and Pinterest.
- What are Rae-Smith's future aspirations, and how might they evolve her artistic approach?
- While continuing her grillz business, Rae-Smith plans to explore other art forms like glassblowing and pottery. She envisions blending these mediums with her grillz designs, creating a more diverse and multifaceted artistic expression.
- How does Rae-Smith address the cultural significance and potential appropriation of grillz in her work?
- Initially concerned about cultural appropriation, Rae-Smith researched the history of grillz and their significance in African American culture. She emphasizes creating her own style and fostering conversations about their cultural weight, aiming for respectful contribution rather than appropriation.
Cognitive Concepts
Framing Bias
The article presents a balanced perspective on grillz, acknowledging both the cultural significance and the artistic expression involved. While it highlights the concerns of cultural appropriation, it also celebrates Rae-Smith's unique approach and success. The framing avoids overly sensationalizing either side of the debate.
Language Bias
The language used is largely neutral and descriptive. The article uses quotes extensively, allowing the subject to speak for herself. There is some use of evocative language ('sacred', 'holier-than-thou'), but this is within the context of a stylistic choice that doesn't significantly distort the facts.
Bias by Omission
While the article provides a comprehensive look at Rae-Smith's work and perspective, it could benefit from including additional voices within the dental community, perhaps those with opposing views on dental ornamentation. Additionally, it could mention the financial cost of grillz, which could affect accessibility.
Sustainable Development Goals
The article highlights the positive impact of dental grillz on self-esteem and confidence, contributing to improved mental well-being. The artist, Clova Rae-Smith, uses her craft to help clients feel more comfortable smiling and expressing themselves, directly impacting their mental health and overall well-being. The creation of custom grillz that address dental imperfections also contributes to improved body image and self-acceptance.