bbc.com
Influencer Rejects Dortmund Apology After Stammer Mockery
TikTok influencer Jessie Yendle refused Borussia Dortmund's apology for mocking her stammer in a viral video, citing the club's lack of genuine remorse and concern for the impact on others with speech impediments.
- How did Ms. Yendle respond to the apologies, and what broader implications does her experience highlight?
- Ms. Yendle rejected the apologies, stating they lacked genuine remorse and failed to address the wider impact on those with speech impediments. Her experience underscores the need for corporations to be more mindful of the potential harm caused by viral trends that may stigmatize disabilities.
- What was the nature of the offense committed by Borussia Dortmund and Ironman, and what were the immediate consequences?
- Both Borussia Dortmund and Ironman used a video of Jessie Yendle, who has a stammer, in TikTok posts that presented her speech impediment in a mocking manner. The videos garnered significant views before being deleted following online criticism. Ironman issued a public apology; Dortmund offered Ms. Yendle free Champions League tickets, which she rejected.
- What are the potential long-term impacts of this incident on Ms. Yendle and the broader discussion about representation of disabilities on social media?
- This incident has left Ms. Yendle feeling more wary of social media, and she is now more determined to raise awareness about speech impediments. The incident also highlights the ongoing need for greater consideration of the impact of social media trends on vulnerable groups, demanding better representation and more responsible content creation.
Cognitive Concepts
Framing Bias
The article presents a balanced account of the situation, showing both sides of the story. While it highlights Ms. Yendle's hurt and anger, it also includes the apologies offered by both Borussia Dortmund and Ironman. The headline, however, could be considered slightly negative, focusing on Ms. Yendle's rejection of the apology rather than the broader issue of mocking speech impediments. This could subtly shape the reader's initial perception.
Language Bias
The language used is largely neutral and objective. Words like "humiliated" and "mocked" reflect Ms. Yendle's feelings, but are presented as direct quotes, rather than imposed by the author. There is no use of loaded language or inflammatory terms.
Bias by Omission
The article could benefit from including statistics on the prevalence of stammering or speech impediments globally, providing broader context. Additionally, exploring the perspectives of other individuals with speech impediments on the impact of such videos could offer a more nuanced understanding.
Sustainable Development Goals
The incident highlights the negative impact of social media trends on vulnerable groups, specifically those with speech impediments. The mockery perpetuates stigma and discrimination against people with disabilities, hindering their inclusion and equality. The influencer's advocacy for awareness and inclusion is directly relevant to SDG 10, which aims to reduce inequalities within and among countries. The actions of Borussia Dortmund and Ironman exacerbated existing inequalities by using a person's disability for clickbait and entertainment, contradicting the principles of respect and dignity enshrined in SDG 10.