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Slipper Craze: Pandemic-Fueled Comfort Trend
The pandemic spurred a massive increase in slipper sales as people embraced comfort and casual attire; celebrities helped popularize the trend.
English
Canada
LifestyleCelebritiesRetailFashionPandemicComfort
GlerupsUggBirkenstockCrocsGucci
Ryan ReynoldsJustin BieberGigi HadidAriana GrandeJennifer Lawrence
- How did the pandemic change the way people view and wear slippers?
- The pandemic blurred the lines between public and private attire, leading to a surge in wearing slippers outside the home; celebrities like Ryan Reynolds further popularized this trend.
- How did Mave & Chez respond to the slipper trend, and what was their approach?
- Mave & Chez, a Toronto-based company, capitalized on the trend by offering elegant and supportive slippers, filling a gap in the market for fashionable yet comfortable footwear.
- What factors contributed to the increased popularity of slippers as outerwear?
- The slipper trend is driven by factors such as the rise of work-from-home culture, the younger generation's embrace of comfort, and the social media influence of celebrities wearing slippers.
- What was the impact of the COVID-19 pandemic on slipper sales, specifically for Glerups?
- Glerups, a Danish slipper company, saw a record-breaking 400,000 pairs of their felt slippers sold in 2020, fueled by the pandemic and a rise in comfortable, casual attire.
- Which brands are capitalizing on the growing demand for comfortable and stylish slippers?
- Various brands, from traditional slipper makers like Glerups to luxury labels like Gucci and Prada, cater to the increased demand for comfortable and stylish indoor-outdoor slippers.