theguardian.com
Surge in Long-Haul Holiday Bookings Driven by Cost and TV Influence
Kuoni and Thomas Cook report a surge in long-haul holiday bookings for 2025, up 14% and 10% respectively year-on-year, driven by cost-effectiveness compared to European holidays, pension tax changes, and the influence of popular TV shows featuring exotic locations; popular destinations include Thailand, Vietnam, and the US.
- What are the key factors driving the significant increase in long-haul holiday bookings compared to previous years?
- Long-haul holiday bookings are surging, with Kuoni reporting a 14% increase and Thomas Cook a 10% rise compared to the same period in 2024. This is driven by cost-effectiveness, with destinations like Thailand and Vietnam now often cheaper than traditional European options. The increase is particularly notable for "experience-led trips".
- How do the economic and cultural factors influencing this travel trend interact, and what are their combined implications for the travel industry?
- The rising popularity of long-haul travel is linked to several factors: increased value for money compared to European destinations, the impact of pension tax changes encouraging increased spending on holidays, and the influence of popular television shows featuring exotic locations. This trend is impacting holiday companies, with significant year-on-year booking increases for destinations including Thailand, Vietnam, and the US.
- What are the potential long-term environmental and societal consequences of this surge in long-haul air travel, and what measures could mitigate these impacts?
- The shift towards long-haul travel presents both opportunities and challenges. While the economic benefits for holiday companies are clear, the environmental impact of increased long-haul flights needs addressing. Future growth in this sector will depend on finding a balance between affordability, consumer demand, and sustainability. The popularity of experience-led trips indicates a growing preference for unique and enriching travel experiences.
Cognitive Concepts
Framing Bias
The article frames the surge in long-haul bookings positively, emphasizing cost-effectiveness and the appeal of 'experience-led trips'. The environmental concerns are mentioned but downplayed, and the potential negative social and economic impacts on local communities in the destination countries are not addressed. The use of quotes from travel company representatives reinforces this positive framing.
Language Bias
The language used is generally neutral, although terms like "terrific" and "winning out" in Mark Duguid's quote reveal a slightly positive bias. The description of Vietnam as "leading the way with experience and adventure travel" is subtly promotional. More neutral alternatives could be: 'Kuoni had a strong start to the year with many destinations selling well' and 'Vietnam offers diverse travel experiences'.
Bias by Omission
The article focuses heavily on the economic benefits and rising popularity of long-haul travel, but omits discussion of the negative environmental consequences in detail beyond a brief mention. It doesn't quantify the carbon emissions of these trips or compare them to shorter-haul options, nor does it present alternative, more sustainable travel options. This omission could mislead readers into believing that the environmental impact is negligible.
False Dichotomy
The article presents a false dichotomy by implying a simple choice between 'traditional European favourites' and long-haul destinations. It overlooks the many other potential holiday destinations and travel styles available, and doesn't explore the various factors influencing holiday choices beyond cost.
Sustainable Development Goals
The article highlights a surge in demand for long-haul flights, which significantly contribute to carbon emissions and negatively impact environmental sustainability. Increased travel to far-flung destinations contradicts sustainable consumption and production patterns, promoting unsustainable tourism practices.