lefigaro.fr
Tupperware France Exits Safeguard Procedure, Targets €100M Revenue
Tupperware France, acquired in March by entrepreneur Cédric Meston, has exited its safeguard procedure and aims to reach €100 million in revenue by year-end, expanding across five European markets.
- How does Tupperware France plan to achieve its ambitious revenue target?
- Tupperware France plans to achieve its target by re-engaging its independent sales network, aiming to remobilize over 20,000 consultants across Europe (2,500 in France). The company also intends to diversify its product line beyond plastic containers, offering stainless steel and glass alternatives.
- What is the significance of Tupperware France's exit from its safeguard procedure?
- Tupperware France's exit signifies a potential resurgence of the brand in Europe. The new owner, Cédric Meston, aims for €100 million in revenue by year-end, expanding sales across France, Belgium, Germany, Italy, and Poland.
- What are the long-term challenges and prospects for Tupperware France in a changing market?
- Long-term challenges include maintaining market share against low-cost competitors and changing consumer preferences, particularly regarding plastic consumption. Success depends on successfully re-engaging its sales force and adapting its product range to meet evolving consumer demands.
Cognitive Concepts
Framing Bias
The article presents a balanced account of Tupperware France's emergence from receivership, highlighting both the challenges (financial difficulties, competition, consumer shift away from plastic) and the revitalization efforts (acquisition by Cédric Meston, plans for expansion, new product lines). The narrative doesn't overtly favor either the positive or negative aspects of the story.
Language Bias
The language used is largely neutral and objective. There's no evident use of loaded terms or emotionally charged language to sway the reader's opinion.
Bias by Omission
While the article provides a comprehensive overview, potential omissions include a detailed financial analysis of Tupperware France's current situation, specific sales figures beyond the target of "100 million euros", and a more in-depth exploration of the competitive landscape. However, given the scope of the article, these omissions are likely due to space constraints rather than intentional bias.
Sustainable Development Goals
The article highlights Tupperware France's relaunch with a focus on more sustainable products like stainless steel and glass containers, reducing reliance on plastic. This aligns with SDG 12, promoting sustainable consumption and production patterns by encouraging the shift towards eco-friendly materials and reducing plastic waste. The company aims to reconnect with its independent sales network, suggesting a potential for improved product lifecycle management and reduced environmental impact through responsible consumption habits among consumers.