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University Degree in Influencer Marketing
A new university program offers a Bachelor of Arts degree in influencer marketing, covering topics from data analytics and social media marketing to storytelling and mass psychology.
Greek
Greece
TechnologyEntertainmentLabour MarketSocial MediaEducationBusinessMarketing
Southeast Technical University
- What is the main focus of the newly launched university program?
- Southeast Technical University in Ireland has launched the world's first university degree program in influencer marketing, a Bachelor of Arts in Content Creation and Social Media.
- What are some of the arguments for and against this new educational initiative?
- While some may be skeptical of the program's value, the article argues that it reflects a growing trend in the digital landscape and provides a structured education for aspiring influencers.
- What is the estimated global market value of the influencer marketing industry?
- The program aims to equip students with the skills needed to succeed in the influencer marketing industry, which is estimated to be worth \u20ac21 billion globally.
- What are some of the key subjects covered in the influencer marketing curriculum?
- The four-year program covers various aspects of influencer marketing, including data analytics, social media marketing, video editing, storytelling, and mass psychology.
- How does the program address the ethical concerns and challenges within the influencer marketing world?
- The program addresses concerns about the lack of regulation and ethical considerations in influencer marketing, incorporating studies on responsible social media influence and navigating the challenges of celebrity culture.