Tag #Content Strategy

Showing 13 to 15 of 15 results

forbes.com

🌐 85% Global Worthiness

Jan 13, 16:11

Branded Content: From Ads to Enduring Franchises

Short-form video now dominates mobile data consumption (80%), pushing brands to create original content instead of relying on ads; Target and Alexis Bittar saw significant success with branded content series, proving the effectiveness of this approach.

Branded Content: From Ads to Enduring Franchises

Short-form video now dominates mobile data consumption (80%), pushing brands to create original content instead of relying on ads; Target and Alexis Bittar saw significant success with branded content series, proving the effectiveness of this approach.

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44% Bias Score

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Industry, Innovation, and Infrastructure

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What are the key benefits for brands that shift from advertising to producing original content on social platforms?

The shift from advertising to content production is transforming brand strategies. Retailers like Target (45 million views for "Teammates of Target") and Alexis Bittar (41% year-over-year eCommerce sales increase with "The Bittarverse") demonstrate the power of original series in building enduring brand value and driving sales.

forbes.com

🌐 85% Global Worthiness

Dec 16, 07:09

Amazon's Branded Content Strategy: Integrating Services into Engaging Original Shows

Amazon launched original shows like "Celebrity Substitute" and "Boy Room" on YouTube and TikTok, integrating its services naturally into the narrative to engage audiences and showcase its capabilities, resulting in positive viewer response and improved brand perception.

Amazon's Branded Content Strategy: Integrating Services into Engaging Original Shows

Amazon launched original shows like "Celebrity Substitute" and "Boy Room" on YouTube and TikTok, integrating its services naturally into the narrative to engage audiences and showcase its capabilities, resulting in positive viewer response and improved brand perception.

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48% Bias Score

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Quality Education

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What are the potential long-term implications of Amazon's approach for the future of branded content and brand-audience relationships?

This innovative approach signals a shift in branded content, moving away from disruptive ads towards value-added integration. Amazon's success suggests a future trend where brands become integral parts of the entertainment experience, enhancing viewer satisfaction while subtly promoting their services. This strategy's effectiveness is evidenced by the positive audience response to both shows and plans to expand the initiative further.

forbes.com

🌐 85% Global Worthiness

Dec 23, 19:10

McKinsey Prioritizes Quality Over Quantity in Thought Leadership

McKinsey, a strategy consultancy, is experimenting with publishing less content to prioritize quality over quantity, focusing on original and impactful ideas rather than volume, reflecting a shift in how thought leadership is approached.

McKinsey Prioritizes Quality Over Quantity in Thought Leadership

McKinsey, a strategy consultancy, is experimenting with publishing less content to prioritize quality over quantity, focusing on original and impactful ideas rather than volume, reflecting a shift in how thought leadership is approached.

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44% Bias Score

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Quality Education

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What is the core implication of McKinsey's shift from prioritizing quantity to quality in its content production?

McKinsey is experimenting with publishing less content, prioritizing quality over quantity to enhance impact and avoid diluting their message. This counterintuitive approach focuses on deeply thoughtful, relevant, and original content, a departure from the common practice of prioritizing content volume.

Showing 13 to 15 of 15 results