Tag #E-Commerce

Showing 325 to 336 of 345 results

forbes.com

🌐 75% Global Worthiness

Dec 1, 16:56

Amazon Black Friday 2024: Ad Spending Soars, Efficiency Dips

Amazon's Black Friday 2024 ad spending jumped nearly 30% year-over-year, with CPC rising 9.9% to $1.89, but click-through rates fell 7%, highlighting efficiency challenges amid increased competition for consumer attention.

Amazon Black Friday 2024: Ad Spending Soars, Efficiency Dips

Amazon's Black Friday 2024 ad spending jumped nearly 30% year-over-year, with CPC rising 9.9% to $1.89, but click-through rates fell 7%, highlighting efficiency challenges amid increased competition for consumer attention.

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What is the immediate impact of the 30% increase in Amazon Black Friday ad spending and its effect on brands and consumer behavior?

Amazon's Black Friday 2024 ad spending surged nearly 30% year-over-year, reaching $1.89 cost-per-click (CPC) on average, a 9.9% increase from 2023. However, click-through rates dropped 7%, indicating lower ad efficiency despite higher spending. Premium ad formats like Sponsored Brands saw a 6.5% click-through rate increase, with a $2.55 CPC.

forbes.com

🌐 75% Global Worthiness

Nov 30, 14:59

E-commerce Boom Demands Tailored Marketing Strategies

The global e-commerce market is expanding rapidly, projected to reach \$6.3 trillion in 2024, with evolving consumer behaviors across generations and genders demanding tailored omnichannel strategies for brands to succeed.

E-commerce Boom Demands Tailored Marketing Strategies

The global e-commerce market is expanding rapidly, projected to reach \$6.3 trillion in 2024, with evolving consumer behaviors across generations and genders demanding tailored omnichannel strategies for brands to succeed.

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How do generational and gender differences in online shopping habits influence marketing and sales strategies?

The growth of platforms like TikTok Shop (aiming for \$17.5 billion in US e-commerce revenue this year) and the rise of metaverse shopping experiences highlight the evolving digital landscape. New retail media networks are also proliferating, exceeding 200 in 2024 from just 40 in 2022, emphasizing the need for brands to adapt their strategies.

cincodias.elpais.com

🌐 75% Global Worthiness

Nov 29, 11:20

Spanish Logistics Sector Gears Up for Record Christmas Online Orders

The Spanish logistics sector expects to manage nearly 115 million online orders this Christmas, a 7.1% rise year-on-year, driven by 58% of Spaniards shopping online, spending an average €181, with peak daily shipments reaching 5 million, despite 94.2% of logistics firms facing staff shortages.

Spanish Logistics Sector Gears Up for Record Christmas Online Orders

The Spanish logistics sector expects to manage nearly 115 million online orders this Christmas, a 7.1% rise year-on-year, driven by 58% of Spaniards shopping online, spending an average €181, with peak daily shipments reaching 5 million, despite 94.2% of logistics firms facing staff shortages.

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How are logistics companies responding to the increasing consumer demand for sustainability?

The logistics sector faces challenges in meeting the rising demand, with 94.2% of firms reporting difficulty finding staff. However, companies like GLS are adapting, increasing hiring by 30% and prioritizing customer expectations over immediate delivery speed. This indicates a shift towards sustainable practices, such as optimized packaging and renewable energy sources.

corriere.it

🌐 45% Global Worthiness

Nov 17, 13:14

Italy's Booming Secondhand Market

Analysis of the booming secondhand market in Italy, focusing on the different types of online platforms and brand strategies.

Italy's Booming Secondhand Market

Analysis of the booming secondhand market in Italy, focusing on the different types of online platforms and brand strategies.

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Responsible Consumption and Production

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What are the driving forces behind the growth of the secondhand market in Italy?

Four main types of platforms exist: generalist platforms (eBay, Subito.it); vertical platforms specializing in specific sectors (Vinted, Depop); luxury brand websites (Balenciaga, Gucci); and accessible brand websites (Zara, Ikea).

corriere.it

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Nov 13, 19:11

Italian Retailers Reject Black Friday

Italian retailers voice concerns about the Black Friday sales event, highlighting logistical challenges, environmental impact, and the inappropriateness of selling out-of-season goods. Some are offering alternative promotions.

Italian Retailers Reject Black Friday

Italian retailers voice concerns about the Black Friday sales event, highlighting logistical challenges, environmental impact, and the inappropriateness of selling out-of-season goods. Some are offering alternative promotions.

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What logistical challenges are associated with Black Friday?

The Black Friday event presents logistical challenges, leading to protests from workers and activists in past years concerned about the strain on logistics and increased workload.

theglobeandmail.com

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Nov 13, 22:05

Amazon Launches Budget Storefront, Consolidates Streaming

Amazon launches low-cost storefront Amazon Haul to compete with Shein and Temu, also consolidating Freevee into Prime Video.

Amazon Launches Budget Storefront, Consolidates Streaming

Amazon launches low-cost storefront Amazon Haul to compete with Shein and Temu, also consolidating Freevee into Prime Video.

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What is Amazon Haul and what is its purpose?

Amazon launched Amazon Haul, a new storefront featuring products under $20, mostly under $10, with free delivery over $25. It aims to compete with discount retailers like Shein and Temu, offering similar products at low prices.

us.cnn.com

🌐 75% Global Worthiness

Dec 1, 22:06

US Black Friday Sales Up 3.4% Despite Earlier Holiday Discounts

US Black Friday retail sales increased by 3.4% year-over-year, with online sales surging 14.6% while in-store sales grew less than 1%, driven by strategic consumer spending despite earlier-than-usual holiday discounts; online sales reached $10.8 billion, exceeding the $9.8 billion from 2023.

US Black Friday Sales Up 3.4% Despite Earlier Holiday Discounts

US Black Friday retail sales increased by 3.4% year-over-year, with online sales surging 14.6% while in-store sales grew less than 1%, driven by strategic consumer spending despite earlier-than-usual holiday discounts; online sales reached $10.8 billion, exceeding the $9.8 billion from 2023.

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What was the overall impact of Black Friday sales in 2024 compared to the previous year, and how did online versus in-store sales contribute to this outcome?

Despite earlier-than-usual holiday discounts, US Black Friday sales saw a 3.4% year-over-year increase, exceeding pre-Black Friday shopping. Online sales surged by 14.6%, driven by apparel purchases, while in-store growth was less than 1%. This indicates a shift towards online shopping and strategic purchasing based on perceived value.

abcnews.go.com

🌐 85% Global Worthiness

Nov 29, 01:52

Global Amazon Strike Planned for Black Friday

Amazon workers worldwide are planning a strike from Black Friday through Cyber Monday, protesting labor abuses and demanding better wages and union rights, potentially disrupting holiday deliveries.

Global Amazon Strike Planned for Black Friday

Amazon workers worldwide are planning a strike from Black Friday through Cyber Monday, protesting labor abuses and demanding better wages and union rights, potentially disrupting holiday deliveries.

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Why are Amazon workers protesting, and what broader context contributes to this global action?

The strike is fueled by worker grievances over pay, working conditions, and alleged union-busting tactics by Amazon. The protest coincides with a global rise in worker activism amid post-pandemic inflation and increased cost of living, mirroring similar actions at companies like Starbucks.

theglobeandmail.com

🌐 75% Global Worthiness

Nov 28, 19:07

Mobile Shopping to Dominate US Holiday Spending

US holiday mobile shopping is projected to hit a record \$128.1 billion this year, a 12.8% increase, driven by Gen Z consumers and retailers' mobile app improvements; 53% of online spending is expected to be mobile.

Mobile Shopping to Dominate US Holiday Spending

US holiday mobile shopping is projected to hit a record \$128.1 billion this year, a 12.8% increase, driven by Gen Z consumers and retailers' mobile app improvements; 53% of online spending is expected to be mobile.

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What are the long-term implications of this shift toward mobile-first shopping for both consumers and retailers?

The shift to mobile-first shopping necessitates investment in mobile technology for retailers. This trend increases the average order value on apps (e.g., Roxy's app shows an \$89 average vs. \$83.80 on the mobile website) and drives higher conversion rates. Amazon's mobile-exclusive offerings further solidify this trajectory.

lefigaro.fr

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Nov 13, 01:04

Back Market Accuses Cdiscount of VAT Fraud

Back Market accuses Cdiscount of allowing third-party sellers to engage in VAT fraud by offering suspiciously low prices on refurbished products, leading to unfair competition.

Back Market Accuses Cdiscount of VAT Fraud

Back Market accuses Cdiscount of allowing third-party sellers to engage in VAT fraud by offering suspiciously low prices on refurbished products, leading to unfair competition.

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How are the sellers allegedly committing fraud?

The alleged fraudulent activity involves sellers claiming to be based in the EU but not collecting VAT, thus undercutting competitors like Back Market.

cnbc.com

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Nov 13, 19:19

Amazon's New Discount Storefront: Amazon Haul

Amazon launches "Amazon Haul," a discount storefront to compete with Temu and Shein, offering low-priced goods with slower shipping.

Amazon's New Discount Storefront: Amazon Haul

Amazon launches "Amazon Haul," a discount storefront to compete with Temu and Shein, offering low-priced goods with slower shipping.

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What is Amazon Haul and why was it created?

Amazon launched "Amazon Haul," a new storefront offering apparel, home goods, electronics, and other items priced below $20, to compete with discount retailers like Temu and Shein.

abcnews.go.com

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Nov 13, 22:20

Amazon Launches Low-Cost Storefront Amazon Haul

Amazon launches budget storefront Amazon Haul to compete with Shein and Temu, facing potential tariff challenges and environmental concerns.

Amazon Launches Low-Cost Storefront Amazon Haul

Amazon launches budget storefront Amazon Haul to compete with Shein and Temu, facing potential tariff challenges and environmental concerns.

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What is Amazon Haul and what is its purpose?

Amazon launched Amazon Haul, a low-cost online storefront featuring products under $20, primarily targeting budget-conscious shoppers.

Showing 325 to 336 of 345 results