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From De Rica Cans to "Derica": A Nigerian Unit of Measurement
The Nigerian unit of measurement "derica," meaning a scoop of food, originated from the ubiquitous De Rica tomato paste cans, reflecting resourcefulness in markets and enduring brand legacy despite a government ban on imports and the shift to plastic packaging.
From De Rica Cans to "Derica": A Nigerian Unit of Measurement
The Nigerian unit of measurement "derica," meaning a scoop of food, originated from the ubiquitous De Rica tomato paste cans, reflecting resourcefulness in markets and enduring brand legacy despite a government ban on imports and the shift to plastic packaging.
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