Tag #Personal Care

How are the sales increases of Canadian personal care brands impacting their business operations and strategies?

This surge is directly linked to a "Buy Canadian" movement among Canadian consumers in response to the trade war. The movement significantly benefits Canadian personal care brands, as American goods constitute 71 percent of Canada's imports in this sector. This shift in consumer preference has reduced competition from American brands like Revlon and Estée Lauder, creating a lucrative opportunity for Canadian businesses.