Showing 37 to 41 of 41 results


Retailers Leverage Holiday Events and Social Media to Boost Sales Amid Increased Spending
Holiday shopper spending is projected at \$1,449 per person, a 36% increase over initial estimates; retailers are using in-person events and social media marketing to compete with online shopping and boost sales during the holiday season.
Retailers Leverage Holiday Events and Social Media to Boost Sales Amid Increased Spending
Holiday shopper spending is projected at \$1,449 per person, a 36% increase over initial estimates; retailers are using in-person events and social media marketing to compete with online shopping and boost sales during the holiday season.
Progress
40% Bias Score


TikTok Shop's Booming Sales Despite Looming US Ban
TikTok Shop, TikTok's in-app shopping feature, achieved \$100 million in Black Friday sales—triple 2022's total—despite a looming US ban on its parent company, ByteDance, by January 19, 2024, prompting creators to diversify marketing strategies.
TikTok Shop's Booming Sales Despite Looming US Ban
TikTok Shop, TikTok's in-app shopping feature, achieved \$100 million in Black Friday sales—triple 2022's total—despite a looming US ban on its parent company, ByteDance, by January 19, 2024, prompting creators to diversify marketing strategies.
Progress
44% Bias Score


Coffee Shop's Dance Promo Goes Viral
A Massachusetts coffee shop's viral TikTok video showcasing its "dance for free coffee" promotion highlights the power of social media marketing for small businesses.
Coffee Shop's Dance Promo Goes Viral
A Massachusetts coffee shop's viral TikTok video showcasing its "dance for free coffee" promotion highlights the power of social media marketing for small businesses.
Progress
20% Bias Score

TikTok Algorithm Boosts Small Business Growth
TikTok's algorithm, which evaluates each video independently based on user engagement and watch time, allows small businesses to reach massive audiences organically, bypassing traditional barriers; 50% of users make purchases after viewing TikTok content.

TikTok Algorithm Boosts Small Business Growth
TikTok's algorithm, which evaluates each video independently based on user engagement and watch time, allows small businesses to reach massive audiences organically, bypassing traditional barriers; 50% of users make purchases after viewing TikTok content.
Progress
48% Bias Score

Cyber Monday 2024: Record $13.3 Billion in US Spending
US consumers spent a record $13.3 billion on Cyber Monday 2024, exceeding last year's total by 7.3%, driven by early discounts, mobile shopping, and social media influencers; total holiday spending is projected to surpass $240 billion.

Cyber Monday 2024: Record $13.3 Billion in US Spending
US consumers spent a record $13.3 billion on Cyber Monday 2024, exceeding last year's total by 7.3%, driven by early discounts, mobile shopping, and social media influencers; total holiday spending is projected to surpass $240 billion.
Progress
40% Bias Score
Showing 37 to 41 of 41 results