Tag #Sports Media

Showing 13 to 16 of 16 results

forbes.com

🌐 85% Global Worthiness

Jan 30, 01:07

MLS and Apple TV Expand Partnership for League's 30th Season

Major League Soccer and Apple TV are expanding their partnership for the league's 30th season, adding a Sunday night game, more Saturday programming, and distribution deals with Comcast, DirecTV, Amazon, and Fox to reach a wider audience across cable, mobile, and satellite providers.

MLS and Apple TV Expand Partnership for League's 30th Season

Major League Soccer and Apple TV are expanding their partnership for the league's 30th season, adding a Sunday night game, more Saturday programming, and distribution deals with Comcast, DirecTV, Amazon, and Fox to reach a wider audience across cable, mobile, and satellite providers.

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What are the key expansion strategies employed by MLS and Apple TV to broaden the league's reach and engagement for its 30th season?

Major League Soccer (MLS) and Apple TV are expanding their partnership for the league's 30th season. This includes a new Sunday night game, more programming around Saturday games, and wider distribution via Comcast, DirecTV, Amazon, and Fox, in addition to Apple devices. This expansion aims to reach a broader audience, capitalizing on MLS's young and digitally savvy fanbase.

nytimes.com

🌐 75% Global Worthiness

Dec 4, 04:09

Stephen A. Smith in Negotiations for Record-Breaking $120 Million ESPN Deal

Stephen A. Smith is negotiating a six-year, $120 million contract with ESPN, making him potentially the highest-paid on-air personality without a licensing deal, exceeding his current $12 million annual salary; the deal includes contributions from Disney and ESPN BET.

Stephen A. Smith in Negotiations for Record-Breaking $120 Million ESPN Deal

Stephen A. Smith is negotiating a six-year, $120 million contract with ESPN, making him potentially the highest-paid on-air personality without a licensing deal, exceeding his current $12 million annual salary; the deal includes contributions from Disney and ESPN BET.

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How does the proposed contract structure, involving Disney Entertainment and ESPN BET, reflect ESPN's evolving business model and its strategic priorities?

The proposed contract structure includes contributions from Disney Entertainment and ESPN BET, indicating a multi-faceted approach by ESPN to secure Smith's services. This strategy highlights ESPN's increasing focus on integrating its various business units.

nbcnews.com

🌐 85% Global Worthiness

Jan 29, 19:11

Fox Corp. Sells Out Super Bowl LIX Ad Slots at Record Prices

Fox Corp. has sold out all advertising slots for Super Bowl LIX at a record price of over \$8 million per ad, exceeding initial projections and reflecting the high value of live sports advertising in a shrinking cable TV market.

Fox Corp. Sells Out Super Bowl LIX Ad Slots at Record Prices

Fox Corp. has sold out all advertising slots for Super Bowl LIX at a record price of over \$8 million per ad, exceeding initial projections and reflecting the high value of live sports advertising in a shrinking cable TV market.

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How does the increasing demand for Super Bowl advertising reflect broader trends in the media and advertising landscape?

The high demand for Super Bowl advertising stems from the shrinking cable TV bundle and the resulting increasing value of live sports viewership, as evidenced by the 115+ million viewers in 2023 and an expected similar number for 2025. This trend benefits traditional media companies with sports rights.

cnbc.com

🌐 65% Global Worthiness

Nov 18, 16:38

NBA, Warner Bros. Discovery Settle Dispute

Warner Bros. Discovery settles its legal dispute with the NBA, ending its bid for live game rights but securing other deals.

NBA, Warner Bros. Discovery Settle Dispute

Warner Bros. Discovery settles its legal dispute with the NBA, ending its bid for live game rights but securing other deals.

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What are the broader implications of the NBA's shift toward streaming partnerships?

The settlement grants Warner Bros. Discovery's TNT Sports free access to highlights for its digital platforms and allows licensing of new and existing NBA content. Additionally, it extends a production partnership with NBA Digital for five seasons, securing revenue for Warner Bros. Discovery.

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