Tag #Toy Industry

Showing 13 to 14 of 14 results

faz.net

🌐 75% Global Worthiness

Feb 3, 01:10

Playmobil's Sky Trails: A Gamble for Revival

Playmobil, facing a dramatic revenue decline from €721 million in 2022 to €490 million in 2024 and subsequent job cuts, is launching the innovative Sky Trails, a high-speed slide system for its figures, aiming to recapture older children's interest and revitalize the brand.

Playmobil's Sky Trails: A Gamble for Revival

Playmobil, facing a dramatic revenue decline from €721 million in 2022 to €490 million in 2024 and subsequent job cuts, is launching the innovative Sky Trails, a high-speed slide system for its figures, aiming to recapture older children's interest and revitalize the brand.

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What is the primary factor contributing to Playmobil's recent financial struggles, and what immediate action has the company taken to address this?

Playmobil, a German toy manufacturer, saw its revenue decline by a third in recent years, dropping from €721 million in 2022 to €490 million in 2024. This downturn led to the elimination of 700 jobs. However, the company is attempting a turnaround with the introduction of Sky Trails, a new product line featuring a high-speed, customizable slide.

nbcnews.com

🌐 85% Global Worthiness

Dec 23, 19:10

Lego Defies Industry Trend, Reports 13% Revenue Surge

Despite a broader toy industry downturn, Lego's revenue surged 13% in the first half of 2023 due to its diverse product lines, licensing partnerships, and digital expansion, defying industry trends and Hollywood production disruptions.

Lego Defies Industry Trend, Reports 13% Revenue Surge

Despite a broader toy industry downturn, Lego's revenue surged 13% in the first half of 2023 due to its diverse product lines, licensing partnerships, and digital expansion, defying industry trends and Hollywood production disruptions.

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What factors account for Lego's exceptional growth in a declining toy market?

Lego's revenue jumped 13% in the first half of 2023, defying a broader toy industry sales decline. This growth is attributed to Lego's diversified strategy, including licensing popular franchises and expanding into digital platforms.

Showing 13 to 14 of 14 results