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Agcom Fines Content Creators for Gambling Ads
Italian regulatory authority Agcom fined content creators €2 million for promoting gambling.
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Italy
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- Which law served as the legal basis for the fines?
- The legal basis for the fines is Article 9 of the Dignity Decree (Decreto Dignità), which prohibits all forms of gambling advertising, directly or indirectly, on any medium.
- How many individual violations resulted in the total fine?
- The fines, totaling €2 million, stem from 21 separate violations, with each fine based on 20% of the advertisement's value, but never less than €50,000.
- What is the significance of this ruling for content creators?
- This ruling sets a precedent, impacting content creators of all sizes who promote online games promising monetary rewards, signifying a broader interpretation of legal responsibility.
- What is the total amount of fines issued by Agcom to content creators?
- The Agcom fined content creators approximately €2 million for promoting gambling and betting on various social media platforms.
- What is a significant difference in this case compared to previous similar cases?
- Previously, only online platforms hosting the advertisements were penalized; this is the first instance where content creators themselves are held accountable.