elpais.com
En Andar por Andar" Critiques Walking's Commercialization
Adriana Herreros' "En Andar por Andar", launching September 4th, 2025, critiques the commercialization of walking for weight loss, contrasting it with the simple pleasure of strolling, highlighting the rise of 'Japanese walking' as an interval training method and its integration into productivity by tech executives like Mark Zuckerberg and Tim Cook.
- What are the key differences between Japanese walking, power walking, and simply walking 10,000 steps, and how do these differences affect their respective health benefits?
- The book contrasts the commercialization of walking, exemplified by the 10,000 steps goal (initially a marketing strategy), with the inherent joy of walking as described by Vivian Gornick. This contrasts the modern focus on quantified self-improvement with the intrinsic value of movement. The rise of 'Japanese walking', an interval training method, further underscores this commercialization within a fitness context.
- How does the commercialization of walking, as exemplified by the 10,000 steps movement and the rise of Japanese walking, impact individual well-being and societal perceptions of physical activity?
- En Andar por Andar", a book by Adriana Herreros launching September 4th, 2025, critiques the commodification of walking for weight loss, contrasting it with the simple pleasure of strolling. A 2004 study popularized the 10,000 steps goal, later revealed as a marketing ploy, highlighting how walking's focus shifted from enjoyment to calorie burning.
- Considering the integration of walking into productivity and the emphasis on quantified self-improvement, what are the potential long-term societal and individual consequences of this trend, and how can we ensure the preservation of walking's inherent value?
- The increasing integration of walking into productivity, as seen in tech executives' use of 'walking meetings', suggests a future where even leisure activities are optimized for efficiency. This trend may lead to further blurring lines between work and wellness, potentially impacting mental and physical health if mindful movement is not prioritized. The promotion of Japanese walking as a superior alternative to simply walking 10,000 steps raises concerns about the prioritization of optimized efficiency over holistic well-being.
Cognitive Concepts
Framing Bias
The framing of the article leans towards promoting Japanese walking as a superior method of exercise. The inclusion of multiple expert endorsements and the emphasis on its efficiency and alignment with a productivity-driven culture contribute to this bias. The headline (if any) would further influence this perception.
Language Bias
The article uses language that subtly promotes Japanese walking, such as describing it as "efficient" and highlighting its alignment with the "impossible schedules of a world hungry for efficiency." This implicitly links the method to productivity and success, which could be considered loaded language. Neutral alternatives could include more descriptive and less evaluative terms.
Bias by Omission
The article focuses heavily on the Japanese walking method and its benefits, potentially omitting other forms of exercise or perspectives on healthy walking habits. While mentioning the 10,000 steps recommendation, it doesn't delve into the criticisms or limitations of this guideline. The article also doesn't discuss potential drawbacks or contraindications of high-intensity interval training, which could be relevant for certain populations.
False Dichotomy
The article presents a somewhat false dichotomy between simply walking for pleasure and walking as a highly structured, productivity-focused activity. It implies that one must choose between these two approaches, neglecting the possibility of finding a balance or adopting a more moderate approach.
Gender Bias
While the article features both male and female experts, there is a potential imbalance in the discussion of strength training. While the benefits are mentioned, the focus is primarily on women's needs, suggesting a possible implicit bias.
Sustainable Development Goals
The article promotes Japanese walking, a form of interval training that improves cardiovascular health, burns fat, and boosts metabolism. It also highlights the importance of combining cardio with strength training for overall health, particularly for women to prevent osteoporosis and improve metabolism. Studies show this improves health and reduces healthcare costs, aligning with improved well-being and reduced healthcare burdens.