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EU Accuses Temu of Deceptive Practices
The European Commission accuses Temu of illegal practices, including false discounts and deceptive reviews, giving the company one month to respond and correct the issues.
Spanish
United States
Human Rights ViolationsEuropean UnionInternational TradeRegulationsConsumer RightsOnline ShoppingInvestigationsEcommerce
European CommissionBeucTemu
Agustín Reyna
- What illegal practices was Temu accused of?
- The European Commission and national consumer authorities found Temu engaged in illegal practices like false discounts and deceptive reviews, violating consumer protection laws.
- What actions might Temu face if it does not comply?
- Temu has one month to respond to the accusations and correct its practices; otherwise, it faces substantial fines from the European Commission.
- What other investigation is running parallel to this one?
- This investigation runs parallel to the formal DSA procedures announced last week, concerning Temu's allegedly harmful practices and the addictive nature of its platform; Temu attracts 45 million monthly EU visitors.
- What other criticism was leveled against Temu's practices?
- In addition to deceptive marketing, Temu is criticized for its 'wheel of fortune' game, where the terms and rewards are not clearly explained, further misleading customers.
- What specific misleading practices did the investigation uncover?
- The investigation revealed Temu's misleading advertising, including exaggerating product availability, creating a false sense of urgency, and lacking clear return policies and contact information.