euronews.com
Temu Faces EU Action Over Deceptive Practices
The European Commission accuses Temu of deceptive commercial practices and gives it one month to respond or face potential fines.
English
United States
Human Rights ViolationsEuropean UnionEuInvestigationInternational TradeConsumer ProtectionFinesOnline Retail
European CommissionBeucConsumer Protection Cooperation NetworkTemu
Agustín Reyna
- What specific deceptive practices is Temu accused of?
- Temu has one month to respond to accusations of deceptive commercial practices, including bogus discounts, hyped reviews, and misleading information about product availability and returns.
- How many monthly visitors does Temu attract in the EU?
- Temu attracts around 45 million monthly visitors across the EU, making its compliance with consumer protection laws particularly important for the bloc.
- What actions has the European Commission taken against Temu?
- The European Commission and national consumer authorities found Temu engaged in illegal practices such as fake discounts and misleading reviews.
- What are the potential consequences if Temu fails to address the accusations?
- If Temu's response is unsatisfactory, the company could face substantial fines; additionally, the company is already under investigation under the Digital Services Act (DSA).
- What is the stance of consumer organizations on the actions taken against Temu?
- Agustín Reyna, director-general of BEUC, expressed support for the joint enforcement action and stressed the need for significant fines if Temu fails to comply.