Tag #Brand Strategy

What is the immediate impact of the 30% increase in Amazon Black Friday ad spending and its effect on brands and consumer behavior?

Amazon's Black Friday 2024 ad spending surged nearly 30% year-over-year, reaching $1.89 cost-per-click (CPC) on average, a 9.9% increase from 2023. However, click-through rates dropped 7%, indicating lower ad efficiency despite higher spending. Premium ad formats like Sponsored Brands saw a 6.5% click-through rate increase, with a $2.55 CPC.