Tag #Influencer Marketing

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napoli.repubblica.it

🌐 75% Global Worthiness

Sep 18, 10:18

Italian Authorities Seize \$6 Million in Assets from Phone Company Amid Tax Fraud Investigation

Italian authorities seized \$6 million in assets from a Casalnuovo di Napoli phone and appliance company and its influencer owner, Angelo Napolitano, due to an alleged tax fraud scheme involving the evasion of millions of euros in VAT through the issuance of false invoices.

Italian Authorities Seize \$6 Million in Assets from Phone Company Amid Tax Fraud Investigation

Italian authorities seized \$6 million in assets from a Casalnuovo di Napoli phone and appliance company and its influencer owner, Angelo Napolitano, due to an alleged tax fraud scheme involving the evasion of millions of euros in VAT through the issuance of false invoices.

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How did the company's revenue growth contribute to the fraud investigation?

The company's revenue experienced exponential growth from \$2.2 million in 2017 to \$20.8 million in 2023. This unusual growth pattern raised suspicion, prompting a closer examination of the company's financial practices and leading to the discovery of the tax evasion scheme.

dailymail.co.uk

🌐 85% Global Worthiness

Aug 7, 19:18

Baby Dies After Home Birth Using Pool Rented From 'Freebirth' Influencer

A newborn baby girl died in December 2022 after her mother, who did not seek regular medical help during pregnancy, delivered her at home using a birthing pool rented from an Instagram influencer promoting 'freebirths'; the coroner's report stated that the baby's death was due to complications that ...

Baby Dies After Home Birth Using Pool Rented From 'Freebirth' Influencer

A newborn baby girl died in December 2022 after her mother, who did not seek regular medical help during pregnancy, delivered her at home using a birthing pool rented from an Instagram influencer promoting 'freebirths'; the coroner's report stated that the baby's death was due to complications that ...

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Good Health and Well-being

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What role did the Instagram influencer and the rented birthing pool play in the events leading to the baby's death?

The coroner found that the baby's death could have been avoided if the birth had occurred in a hospital, where immediate resuscitation from trained neonatologists could have improved the baby's survival chances. The report highlights the risks associated with 'freebirths' and the importance of accessing appropriate medical care during pregnancy and childbirth.

forbes.com

🌐 75% Global Worthiness

Jul 23, 01:12

Brand Trips: Influencer Marketing's Strategic Partnerships

In 2025, brands host paid and gifted influencer trips for marketing, requiring short-form video content and aligning creator values with brand objectives; success is measured by engagement and brand lift.

Brand Trips: Influencer Marketing's Strategic Partnerships

In 2025, brands host paid and gifted influencer trips for marketing, requiring short-form video content and aligning creator values with brand objectives; success is measured by engagement and brand lift.

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What future trends are likely to shape the evolution of brand trips in influencer marketing?

The future of brand trips points to a continued focus on authentic storytelling and strategic partnerships. Brands value creators who align with their values and can effectively tell their brand's story. Creators should pitch with clear, value-driven ideas demonstrating prior relevant work.

nrc.nl

🌐 65% Global Worthiness

Jul 15, 19:14

Balr., Popular Dutch Fashion Brand, Files for Bankruptcy

The Dutch fashion brand Balr., founded by former footballer Demy de Zeeuw, filed for bankruptcy on Monday due to declining sales and mounting debt since 2021, highlighting the challenges of adapting to changing market conditions.

Balr., Popular Dutch Fashion Brand, Files for Bankruptcy

The Dutch fashion brand Balr., founded by former footballer Demy de Zeeuw, filed for bankruptcy on Monday due to declining sales and mounting debt since 2021, highlighting the challenges of adapting to changing market conditions.

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What factors contributed to the bankruptcy filing of Dutch fashion brand Balr.?

The Dutch fashion brand Balr., founded by former professional footballer Demy de Zeeuw, has filed for bankruptcy. The brand, popular among young footballers in the Netherlands from 2013 to around 2020, experienced declining sales and mounting debt since 2021, ultimately leading to this decision. This highlights the challenges faced by even successful brands in adapting to changing market conditions.

forbes.com

🌐 85% Global Worthiness

Jun 1, 07:08

Unilever Shifts Marketing Focus to Influencers Amidst Creator Economy Boom

Unilever's CEO announced plans to drastically increase influencer marketing spending in 2025, reflecting a broader industry trend fueled by audience fragmentation and consumer trust in influencers; however, challenges include influencer fatigue, the rise of creator-owned brands, and the growing dein...

Unilever Shifts Marketing Focus to Influencers Amidst Creator Economy Boom

Unilever's CEO announced plans to drastically increase influencer marketing spending in 2025, reflecting a broader industry trend fueled by audience fragmentation and consumer trust in influencers; however, challenges include influencer fatigue, the rise of creator-owned brands, and the growing dein...

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How does the rapid growth of the creator economy, including the rise of creator-owned brands, impact established brands' marketing strategies?

This shift from traditional TV advertising to influencer marketing is driven by audience fragmentation and the perception that consumers trust influencers more than corporations. The creator economy is booming, projected to reach $500 billion by 2027, but this growth presents challenges like influencer fatigue and the rise of creator-owned brands.

nbcnews.com

🌐 85% Global Worthiness

May 29, 01:13

E.l.f. Beauty to Acquire Hailey Bieber's Rhode for Up to $1 Billion

E.l.f. Beauty announced a deal to acquire Hailey Bieber's Rhode skincare brand for up to \$1 billion, its largest acquisition to date, aiming to expand into the premium skincare market and leverage Rhode's rapid growth and strong brand recognition.

E.l.f. Beauty to Acquire Hailey Bieber's Rhode for Up to $1 Billion

E.l.f. Beauty announced a deal to acquire Hailey Bieber's Rhode skincare brand for up to \$1 billion, its largest acquisition to date, aiming to expand into the premium skincare market and leverage Rhode's rapid growth and strong brand recognition.

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How does Rhode's business model and market success contribute to E.l.f.'s strategic expansion plans?

Rhode, launched in 2022, achieved \$212 million in revenue in its last fiscal year, demonstrating rapid growth. This acquisition allows E.l.f. to leverage Rhode's success in earned media and digital marketing, complementing E.l.f.'s existing strengths. Bieber will remain as Rhode's chief creative officer, ensuring brand continuity.

forbes.com

🌐 75% Global Worthiness

Aug 25, 22:18

Puglia Hotel Launch Expands Multi-Hyphenate's Luxury Brand

Jewelry designer and gemologist Thelma West opened a luxury hotel, Casina Cinquepozzi, in Puglia, Italy, expanding her brand through integrated storytelling across social media platforms like Instagram, emphasizing authenticity and expertise over superficiality.

Puglia Hotel Launch Expands Multi-Hyphenate's Luxury Brand

Jewelry designer and gemologist Thelma West opened a luxury hotel, Casina Cinquepozzi, in Puglia, Italy, expanding her brand through integrated storytelling across social media platforms like Instagram, emphasizing authenticity and expertise over superficiality.

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How are social media platforms like Instagram and LinkedIn impacting the branding and career development of luxury professionals like Thelma West?

Thelma West, a jewelry designer and gemologist, has opened a luxury hotel in Puglia, Italy, expanding her brand into hospitality. Her Instagram showcases her various ventures, highlighting her expertise and creating a cohesive brand narrative. This multi-hyphenate approach leverages social media to build her professional reputation and reach a wider audience.

forbes.com

🌐 85% Global Worthiness

Aug 7, 01:15

Purpose-Driven YouTube Campaign Raises $11.5 Million for St. Jude

YouTuber Ryan Trahan and his wife raised $11.5 million for St. Jude Children's Research Hospital by visiting all 50 U.S. states in 50 days, showcasing a successful purpose-driven marketing strategy that surpassed its $1 million goal tenfold and involved over 100 companies.

Purpose-Driven YouTube Campaign Raises $11.5 Million for St. Jude

YouTuber Ryan Trahan and his wife raised $11.5 million for St. Jude Children's Research Hospital by visiting all 50 U.S. states in 50 days, showcasing a successful purpose-driven marketing strategy that surpassed its $1 million goal tenfold and involved over 100 companies.

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What are the long-term implications of this campaign for the future of advertising and corporate strategies?

This campaign signals a shift from disruptive ads to purpose-driven creator partnerships. Companies integrating genuine purpose into their strategies can expect superior results compared to traditional advertising, impacting not just marketing but overall business models and culture. The rise in consumer engagement with value-aligned creators (53%, Sprout Social) further solidifies this trend.

welt.de

🌐 85% Global Worthiness

Jul 18, 13:13

German Tax Authorities Intensify Influencer Tax Evasion Investigations

Tax authorities in Saxony, Germany are stepping up investigations into potential tax evasion by influencers, using public sources and soon digital tools; North Rhine-Westphalia found around €300 million in suspected tax fraud among 6,000 influencer data sets, with similar issues expected across othe...

German Tax Authorities Intensify Influencer Tax Evasion Investigations

Tax authorities in Saxony, Germany are stepping up investigations into potential tax evasion by influencers, using public sources and soon digital tools; North Rhine-Westphalia found around €300 million in suspected tax fraud among 6,000 influencer data sets, with similar issues expected across othe...

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What is the immediate impact of the intensified tax investigation on influencers in Saxony and potentially across Germany?

Tax authorities in Saxony, Germany are intensifying investigations into potential tax evasion by influencers, driven by the increasing number of both influencers and their followers. The authorities are actively using publicly available sources to identify influencers failing to meet their tax obligations, and plan to implement digital methods and specialized software for systematic detection of tax fraud. In 2021, an investigation found no major issues, but the influencer market has significantly expanded since then.

forbes.com

🌐 85% Global Worthiness

Jun 2, 19:17

Cannes Lions 2024: Creator Marketing Takes Center Stage

The 2024 Cannes Lions festival demonstrates the rising importance of creator marketing, with increased creator presence driven by shifting consumer behavior and the need for effective audience engagement; this is highlighted through various events and collaborations between brands and creators.

Cannes Lions 2024: Creator Marketing Takes Center Stage

The 2024 Cannes Lions festival demonstrates the rising importance of creator marketing, with increased creator presence driven by shifting consumer behavior and the need for effective audience engagement; this is highlighted through various events and collaborations between brands and creators.

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What factors are driving the increased emphasis on creator marketing, and what are the immediate implications for brands?

The 2024 Cannes Lions festival showcases a significant increase in creator participation, reflecting the growing recognition of creator marketing as a key growth strategy among top companies. This shift is driven by evolving consumer behavior, as digital spaces become more saturated and less reliable, making creator partnerships a more effective way to reach audiences.

forbes.com

🌐 75% Global Worthiness

May 31, 22:09

Perpetual Usage Rights: A Major Hurdle in Influencer Marketing

Disputes over perpetual usage rights in brand-creator contracts are hindering influencer marketing collaborations, as creators prioritize control over their image and future partnerships while brands seek long-term content security and cost efficiency.

Perpetual Usage Rights: A Major Hurdle in Influencer Marketing

Disputes over perpetual usage rights in brand-creator contracts are hindering influencer marketing collaborations, as creators prioritize control over their image and future partnerships while brands seek long-term content security and cost efficiency.

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What are the immediate consequences of the disagreement over perpetual usage rights in influencer marketing?

Perpetual usage rights in brand-creator contracts are causing friction. Many creators reject these clauses due to concerns about future brand deals and ethical implications, potentially missing income opportunities and limiting their flexibility. Brands, however, seek these rights for long-term campaign security and content library development.

forbes.com

🌐 75% Global Worthiness

May 29, 16:12

Building Brands That People Love: From Transactions to Movements

The article details how brands cultivate customer loyalty by building strong identities, turning customers into creators, fostering a sense of belonging, offering memorable experiences, rewarding advocacy, and acting authentically.

Building Brands That People Love: From Transactions to Movements

The article details how brands cultivate customer loyalty by building strong identities, turning customers into creators, fostering a sense of belonging, offering memorable experiences, rewarding advocacy, and acting authentically.

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How do brands transform simple transactions into powerful movements that generate organic advocacy?

Brands foster loyalty by aligning with consumer identities, exemplified by Patagonia's association with sustainability. This transforms transactions into movements, as customers become brand advocates.

Showing 1 to 12 of 50 results