Tag #Marketing

Showing 37 to 48 of 104 results

forbes.com

🌐 85% Global Worthiness

Apr 14, 16:12

Ennismore's "Dis-loyalty" Program: Redefining Hospitality Marketing

Ennismore, a UK-based hospitality company, is revolutionizing hospitality marketing with its "Dis-loyalty" program, a paid membership model incentivizing exploration and brand discovery across its 17 brands in 35+ countries, challenging traditional loyalty schemes and brand building methods.

Ennismore's "Dis-loyalty" Program: Redefining Hospitality Marketing

Ennismore, a UK-based hospitality company, is revolutionizing hospitality marketing with its "Dis-loyalty" program, a paid membership model incentivizing exploration and brand discovery across its 17 brands in 35+ countries, challenging traditional loyalty schemes and brand building methods.

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16% Bias Score

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Sustainable Cities and Communities

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How is Ennismore's "Dis-loyalty" program revolutionizing the hospitality industry's approach to customer loyalty and brand building?

Ennismore, a hospitality company with 17 hotel brands, is disrupting traditional hospitality marketing by implementing a "Dis-loyalty" program that rewards exploration and spontaneity, unlike traditional loyalty programs that incentivize repeat visits. This program offers discounts on new openings and first-time stays, attracting a leisure audience and simplifying the travel experience.

forbes.com

🌐 85% Global Worthiness

Apr 8, 19:19

AI's Impact on Digital Marketing: Optimizing for Algorithmic Visibility

AI significantly impacts marketing beyond content generation, influencing online visibility through search engines (Google Ads) and generative AI (ChatGPT). Businesses must strategically interact with these AIs to enhance their online presence and success.

AI's Impact on Digital Marketing: Optimizing for Algorithmic Visibility

AI significantly impacts marketing beyond content generation, influencing online visibility through search engines (Google Ads) and generative AI (ChatGPT). Businesses must strategically interact with these AIs to enhance their online presence and success.

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32% Bias Score

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Reduced Inequality

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What are the potential long-term implications of AI-driven marketing on business strategies and consumer behavior?

Future success in digital marketing hinges on mastering AI interaction. Businesses must adapt by leveraging AI tools for analysis and optimization, while simultaneously strategizing ways to positively influence the AI systems that determine online presence. This will require a deep understanding of both AI-driven marketing and the algorithms involved.

forbes.com

🌐 75% Global Worthiness

Mar 23, 19:12

Fintel Connect Study Benchmarks Customer Acquisition Costs in US Fintech

A Fintel Connect study benchmarks customer acquisition costs (CAC) in the US banking and fintech sectors, identifying key drivers like product complexity, brand recognition, marketing channels, and market forces, and offering strategies for cost optimization.

Fintel Connect Study Benchmarks Customer Acquisition Costs in US Fintech

A Fintel Connect study benchmarks customer acquisition costs (CAC) in the US banking and fintech sectors, identifying key drivers like product complexity, brand recognition, marketing channels, and market forces, and offering strategies for cost optimization.

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36% Bias Score

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Decent Work and Economic Growth

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What are the key factors driving variations in customer acquisition costs within the US banking and fintech sectors?

A new Fintel Connect study reveals that customer acquisition cost (CAC) in fintech significantly varies based on product type, brand recognition, marketing channels, conversion tracking, and market forces. Simpler products like checking accounts have lower CAC than complex products like mortgages; established brands enjoy lower CAC than newer ones.

lefigaro.fr

🌐 65% Global Worthiness

Mar 16, 16:12

Quick's €515 Million Revenue Surge Fuels European Expansion

Quick, a Franco-Belgian fast-food chain, reported €515 million in revenue in France during 2024, a 25% increase, and plans to expand into new European markets within two years, aiming for 300 French restaurants by 2028, using a franchise model and celebrity partnerships.

Quick's €515 Million Revenue Surge Fuels European Expansion

Quick, a Franco-Belgian fast-food chain, reported €515 million in revenue in France during 2024, a 25% increase, and plans to expand into new European markets within two years, aiming for 300 French restaurants by 2028, using a franchise model and celebrity partnerships.

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52% Bias Score

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Decent Work and Economic Growth

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How does Quick's focus on halal options and celebrity partnerships contribute to its brand differentiation and market share?

Quick's success is attributed to its focus on halal meat options and collaborations with celebrities like Tony Parker, whose co-branded burger sold 750,000 units in five weeks. The company's expansion strategy targets European markets and leverages a franchise model, receiving over 900 franchise applications in 2024. This approach differentiates Quick from competitors such as McDonald's and Burger King.

forbes.com

🌐 75% Global Worthiness

Mar 12, 22:14

Pandemic's Lasting Impact on Millennial Consumer Behavior

The COVID-19 pandemic reshaped millennial consumer behavior, with parents prioritizing digital family solutions and child-free millennials emphasizing experiences and self-care, demanding authenticity and transparency from brands.

Pandemic's Lasting Impact on Millennial Consumer Behavior

The COVID-19 pandemic reshaped millennial consumer behavior, with parents prioritizing digital family solutions and child-free millennials emphasizing experiences and self-care, demanding authenticity and transparency from brands.

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40% Bias Score

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Reduced Inequality

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How do the differing priorities of millennial parents versus child-free millennials influence their consumption patterns and brand preferences?

This shift in priorities created distinct consumer segments within the millennial generation. Parents emphasized digital convenience and family-centric experiences, while child-free millennials focused on career advancement, travel, and personal growth. Understanding these nuances is crucial for effective marketing strategies.

forbes.com

🌐 75% Global Worthiness

Mar 10, 19:21

Inefficient Marketing RFPs: A Case for 'Request for People'

The traditional marketing RFP process suffers from low response rates (65%), inconsistent proposal quality, and a focus on deliverables instead of vendor understanding of brand objectives, leading to inefficiencies and missed opportunities for better partnerships. A shift to a "Request for People" m...

Inefficient Marketing RFPs: A Case for 'Request for People'

The traditional marketing RFP process suffers from low response rates (65%), inconsistent proposal quality, and a focus on deliverables instead of vendor understanding of brand objectives, leading to inefficiencies and missed opportunities for better partnerships. A shift to a "Request for People" m...

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52% Bias Score

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Decent Work and Economic Growth

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How does a focus on deliverables in the RFP process limit the assessment of a vendor's strategic understanding and collaborative potential?

The current RFP system focuses on deliverables and not on the vendor's understanding of brand objectives or team alignment. This quantitative approach misses opportunities to find truly compatible partners who can provide insightful solutions and contribute to long-term success. The lack of focus on people leads to missed opportunities for deeper collaboration and creativity.

forbes.com

🌐 85% Global Worthiness

Apr 8, 10:13

Generative AI Transforms Social Media Management

Generative AI tools are transforming social media management by automating content creation, scheduling, and analysis across platforms like CapCut, Canva, Buffer, ContentStudio, and Adobe Express, boosting efficiency and engagement.

Generative AI Transforms Social Media Management

Generative AI tools are transforming social media management by automating content creation, scheduling, and analysis across platforms like CapCut, Canva, Buffer, ContentStudio, and Adobe Express, boosting efficiency and engagement.

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44% Bias Score

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Decent Work and Economic Growth

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How are generative AI tools impacting the efficiency and effectiveness of social media management?

Generative AI tools are revolutionizing social media management, automating tasks like planning, scheduling, and content creation. Platforms like CapCut, Canva Magic Studio, and Buffer offer AI-powered features for video generation, text creation, and content repurposing, boosting efficiency and engagement.

theguardian.com

🌐 85% Global Worthiness

Apr 5, 13:18

Brand Purpose Backlash: The End of Corporate Social Responsibility?

The brand purpose era, from 2015-2022, saw corporations integrate social activism into marketing, leading to a backlash and the current retreat from ESG commitments due to the perceived disconnect between corporate claims and declining living standards.

Brand Purpose Backlash: The End of Corporate Social Responsibility?

The brand purpose era, from 2015-2022, saw corporations integrate social activism into marketing, leading to a backlash and the current retreat from ESG commitments due to the perceived disconnect between corporate claims and declining living standards.

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52% Bias Score

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Reduced Inequality

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What is the primary consequence of the brand purpose era's failure to deliver on its promises of social progress?

The brand purpose era, spanning 2015-2022, saw companies integrate social and environmental causes into their marketing, creating a moralized consumption model. However, this approach backfired, as consumers perceived the disconnect between corporate social responsibility claims and the actual decline in living standards. This ultimately fueled a backlash, with brands now retreating from ESG commitments.

forbes.com

🌐 85% Global Worthiness

Mar 17, 19:17

Google's AI-Powered Customer Experience Suite Update: Real-World Results and a New Marketing Paradigm

Google's Customer Experience Suite update uses AI agents to enhance customer service, as demonstrated by improved metrics from real-world clients like Verizon and Best Buy, showing cost savings and higher Net Promoter Scores.

Google's AI-Powered Customer Experience Suite Update: Real-World Results and a New Marketing Paradigm

Google's Customer Experience Suite update uses AI agents to enhance customer service, as demonstrated by improved metrics from real-world clients like Verizon and Best Buy, showing cost savings and higher Net Promoter Scores.

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44% Bias Score

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Decent Work and Economic Growth

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How does Google's marketing approach differ from other agentic AI vendors, and what are the implications for the industry?

The update signifies a shift in agentic AI marketing, moving away from focusing solely on AI capabilities towards highlighting practical business solutions and quantifiable value. Google's approach emphasizes the 'why' – improved training and reduced escalations – rather than just the 'what' – AI-powered features.

forbes.com

🌐 85% Global Worthiness

Mar 13, 16:12

Community: The Unsustainable Competitive Advantage

This article argues that building a strong customer community is a more sustainable competitive advantage than focusing on price, speed, or features, highlighting strategies to foster genuine connections and loyalty among members.

Community: The Unsustainable Competitive Advantage

This article argues that building a strong customer community is a more sustainable competitive advantage than focusing on price, speed, or features, highlighting strategies to foster genuine connections and loyalty among members.

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52% Bias Score

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Reduced Inequality

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How can businesses cultivate a sense of community among their customers to foster loyalty and advocacy?

Traditional competitive advantages like pricing and features are easily replicated, unlike a thriving community that builds strong customer relationships. Focusing on these transactional aspects ignores the potential of transforming customers into brand advocates.

forbes.com

🌐 75% Global Worthiness

Mar 10, 19:21

Disney's Revised Release Strategy for "Andor" Season 2

Andor", a Star Wars prequel series following Cassian Andor's journey from smuggler to rebel, initially suffered from low viewership due to poor marketing and weekly episode releases; Disney is now re-releasing the first season on Hulu and YouTube in an attempt to attract a wider audience ahead of se...

Disney's Revised Release Strategy for "Andor" Season 2

Andor", a Star Wars prequel series following Cassian Andor's journey from smuggler to rebel, initially suffered from low viewership due to poor marketing and weekly episode releases; Disney is now re-releasing the first season on Hulu and YouTube in an attempt to attract a wider audience ahead of se...

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36% Bias Score

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How does the release strategy of Andor differ between seasons, and what impact is this expected to have?

The show's initial failure to attract a large audience stemmed from a lack of effective marketing and an episodic release format that hindered engagement. Releasing episodes in three-episode blocks and making the first season more accessible is intended to address these issues and increase viewership. The show's quality, however, remains unaffected.

repubblica.it

🌐 75% Global Worthiness

Mar 8, 19:11

Godin's "This Is Strategy": A Philosophy of Becoming

Seth Godin's new book, "This Is Strategy," challenges traditional strategic thinking, advocating for a "philosophy of becoming" where individuals and organizations proactively shape their futures by focusing on their target audience, purpose, and the systems they operate within; the book uses exampl...

Godin's "This Is Strategy": A Philosophy of Becoming

Seth Godin's new book, "This Is Strategy," challenges traditional strategic thinking, advocating for a "philosophy of becoming" where individuals and organizations proactively shape their futures by focusing on their target audience, purpose, and the systems they operate within; the book uses exampl...

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40% Bias Score

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Quality Education

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What is Seth Godin's core argument in "This Is Strategy," and what are its immediate implications for individuals and organizations?

Seth Godin, a marketing and business strategy expert, emphasizes strategic thinking in his new book, "This Is Strategy." He argues against focusing solely on tactics and advocates for a philosophy of becoming, where individuals and organizations actively shape their futures. His book guides readers through 297 concise sections, analyzing successful strategies across various fields.

Showing 37 to 48 of 104 results