Tag #Marketing

forbes.com
🌐 85% Global Worthiness
News related image

Accessibility Challenges and Solutions for Multinational Marketers in 2025

In 2025, multinational marketers face challenges ensuring digital accessibility for disabled customers, including navigating varying regional laws, leveraging AI for content creation, maintaining accessibility across platforms, and addressing data scarcity and underrepresentation within agencies; ho...

Progress

20% Bias Score

Reduced Inequality
repubblica.it
🌐 85% Global Worthiness
News related image

AI Assistant Offers Free Wine Marketing Advice

VitaBella, a French wine marketing agency, launched a free AI-powered virtual assistant to help wineries improve their communication and marketing strategies in a challenging market; the tool, trained on 20 years of experience, offers tailored advice on various aspects of marketing and communication...

Progress

44% Bias Score

Decent Work and Economic Growth
forbes.com
🌐 75% Global Worthiness
News related image

Ten Books to Master Content Creation in 2025

Ten books are recommended for content creators seeking to master storytelling and human connection in 2025, emphasizing timeless principles amid the rapid evolution of AI-powered content creation tools.

Progress

32% Bias Score

Quality Education
forbes.com
🌐 75% Global Worthiness
News related image

Finding Your Dream Customers with ChatGPT Prompts

This article details a strategic framework using ChatGPT prompts to identify ideal customers by defining the business model, identifying ideal customer segments, matching products to niche markets, understanding buying triggers, and tracking customer behavior patterns for improved marketing and prod...

Progress

56% Bias Score

Reduced Inequality
forbes.com
🌐 75% Global Worthiness
News related image

CMO Summit Speaker Advocates for Human-Centric Marketing Approach

At the 20th Annual Forbes CMO Summit, a speaker criticized current marketing strategies for ignoring consumers' emotional states, advocating instead for a human-centric approach that prioritizes understanding prevailing anxieties and needs to improve campaign effectiveness.

Progress

4% Bias Score

Reduced Inequality
forbes.com
🌐 75% Global Worthiness
News related image

Building Thought Leadership: How Founders Can Leverage Storytelling and Expertise"

Businesses use storytelling and thought leadership to build brand loyalty, with founders sharing their expertise and experiences through writing books, continuous learning and niche identification.

Progress

44% Bias Score

Quality Education
forbes.com
🌐 85% Global Worthiness
News related image

AI in Image Marketing: Benefits, Risks, and Best Practices

Getty Images' CPO Grant Farhall discusses the impact of AI on image creation, emphasizing the need for 'commercially safe' AI tools that use legally-cleared data and provide legal indemnification to protect brands from copyright infringement, while advocating for transparency to maintain consumer tr...

Progress

36% Bias Score

Responsible Consumption and Production
forbes.com
🌐 85% Global Worthiness
News related image

Super Bowl Ad Success: Originality, Representation, and Multi-Channel Strategies

With over 100 million viewers, Super Bowl advertising requires originality and diverse representation to resonate; successful campaigns leverage multi-channel strategies, including social media, for sustained impact, as confirmed by SeeHer and Ipsos data.

Progress

12% Bias Score

Gender Equality
forbes.com
🌐 75% Global Worthiness
News related image

From 9-to-5 to Self-Run Business: Five Steps to Freedom

This LinkedIn post addresses the fear of job stagnation by showcasing a personal transition from a 9-to-5 job to a successful, self-running business, providing five actionable steps to achieve similar results and emphasizing the importance of work-life balance.

Progress

44% Bias Score

Decent Work and Economic Growth
forbes.com
🌐 85% Global Worthiness
News related image

Hyper-Personalization: Challenges and Opportunities in Customer Experience

Businesses are prioritizing hyper-personalization, focusing on empathetic experiences and enjoyable interactions, but face challenges in integrating customer data, mitigating privacy concerns, and avoiding the labeling paradox; AI plays a crucial role, though careful planning is required for success...

Progress

40% Bias Score

Reduced Inequality
forbes.com
🌐 65% Global Worthiness
News related image

Leveraging Psychology for Marketing Success

This article explores how businesses can leverage Robert Cialdini's seven principles of influence—reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity—to improve marketing effectiveness and drive sales.

Progress

8% Bias Score

Reduced Inequality
forbes.com
🌐 75% Global Worthiness
News related image

Business Podcast Boom: Ten Trending Shows for Growth-Minded Leaders

Business podcast listening has quadrupled since 2014, now accounting for 11% of daily audio consumption; ten podcasts recently jumped in Apple Podcast rankings, showcasing diverse topics from finance and marketing to leadership and wellbeing.

Progress

56% Bias Score

Decent Work and Economic Growth