Showing 25 to 36 of 104 results
Hulk Hogan's Death: Branding Lessons from a Wrestling Legend
Hulk Hogan, a professional wrestling icon, died at 71, leaving behind a legacy of successful branding strategies built upon a consistent, exaggerated persona, demonstrating the power of integrated marketing while also showing the pitfalls of misalignment between brand and personal conduct.
Hulk Hogan's Death: Branding Lessons from a Wrestling Legend
Hulk Hogan, a professional wrestling icon, died at 71, leaving behind a legacy of successful branding strategies built upon a consistent, exaggerated persona, demonstrating the power of integrated marketing while also showing the pitfalls of misalignment between brand and personal conduct.
Progress
28% Bias Score
L'Oréal Leverages AI for Personalized Beauty Recommendations, Driving Sales Growth
L'Oréal's AI-powered Beauty Genius assistant provides personalized beauty recommendations, boosting sales and engagement; expanding to WhatsApp, it aims to reach over 3 billion users. This strategy reflects a broader shift towards AI-enhanced creativity, enabling faster innovation and broader partic...
L'Oréal Leverages AI for Personalized Beauty Recommendations, Driving Sales Growth
L'Oréal's AI-powered Beauty Genius assistant provides personalized beauty recommendations, boosting sales and engagement; expanding to WhatsApp, it aims to reach over 3 billion users. This strategy reflects a broader shift towards AI-enhanced creativity, enabling faster innovation and broader partic...
Progress
40% Bias Score
LinkedIn DMs: A Growth Strategy Outperforming Posts
A LinkedIn expert reveals how actively engaging in direct messages (DMs) instead of solely relying on posts quadrupled their following to 38,000 in 18 months, securing numerous clients through personalized interactions and uncovering valuable market insights.
LinkedIn DMs: A Growth Strategy Outperforming Posts
A LinkedIn expert reveals how actively engaging in direct messages (DMs) instead of solely relying on posts quadrupled their following to 38,000 in 18 months, securing numerous clients through personalized interactions and uncovering valuable market insights.
Progress
48% Bias Score
Bozoma Saint John Inspires Stanford GSB Students on Authentic Reputation Management
Bozoma Saint John, a renowned marketing executive, spoke at Stanford GSB's 'Reputation Management' class, teaching students the importance of showing up authentically and impacting their environments rather than assimilating, drawing from her career experiences at Apple, Netflix, and other notable c...
Bozoma Saint John Inspires Stanford GSB Students on Authentic Reputation Management
Bozoma Saint John, a renowned marketing executive, spoke at Stanford GSB's 'Reputation Management' class, teaching students the importance of showing up authentically and impacting their environments rather than assimilating, drawing from her career experiences at Apple, Netflix, and other notable c...
Progress
44% Bias Score
The Last of Us" Marketing Success: Lessons for Small Businesses
HBO's "The Last of Us" season two premiere drew 5.3 million US viewers, a 13% increase from season one, highlighting successful marketing strategies including brand partnerships, podcasts, and strategic content releases.
The Last of Us" Marketing Success: Lessons for Small Businesses
HBO's "The Last of Us" season two premiere drew 5.3 million US viewers, a 13% increase from season one, highlighting successful marketing strategies including brand partnerships, podcasts, and strategic content releases.
Progress
32% Bias Score
Attorney-Turned-Entrepreneur Generates \$8 Million with Legal Templates
Sam Vander Wielen, author of "When I Start My Business I'll Be Happy," transitioned from corporate attorney to a successful online entrepreneur, generating over \$8 million in revenue from legal templates after unexpectedly discovering high client demand at a wellness festival.
Attorney-Turned-Entrepreneur Generates \$8 Million with Legal Templates
Sam Vander Wielen, author of "When I Start My Business I'll Be Happy," transitioned from corporate attorney to a successful online entrepreneur, generating over \$8 million in revenue from legal templates after unexpectedly discovering high client demand at a wellness festival.
Progress
48% Bias Score
Three Pillars of Entrepreneurial Success: Marketing, Sales, and Money Management
New entrepreneurs must prioritize marketing, sales, and money management for business success; neglecting any one will quickly hinder growth, while focusing on all three builds a strong foundation for long-term profitability.
Three Pillars of Entrepreneurial Success: Marketing, Sales, and Money Management
New entrepreneurs must prioritize marketing, sales, and money management for business success; neglecting any one will quickly hinder growth, while focusing on all three builds a strong foundation for long-term profitability.
Progress
40% Bias Score
AI-Driven Conformity Crisis Costs Companies $130 Billion Annually
Due to generative AI tools, companies waste $130 billion annually on ineffective marketing; startups Clay and Octave offer solutions for improved targeting (Clay) and messaging (Octave) to address this $130 billion problem, enabling faster learning cycles and competitive advantages.
AI-Driven Conformity Crisis Costs Companies $130 Billion Annually
Due to generative AI tools, companies waste $130 billion annually on ineffective marketing; startups Clay and Octave offer solutions for improved targeting (Clay) and messaging (Octave) to address this $130 billion problem, enabling faster learning cycles and competitive advantages.
Progress
52% Bias Score
Balenciaga: Brand Image vs. Profitability
Balenciaga, founded in 1937, has evolved from a high-fashion house focused on quality under Cristóbal Balenciaga to a luxury brand prioritizing viral marketing and high prices, resulting in questions about its profitability despite its widespread cultural presence and significant counterfeiting.
Balenciaga: Brand Image vs. Profitability
Balenciaga, founded in 1937, has evolved from a high-fashion house focused on quality under Cristóbal Balenciaga to a luxury brand prioritizing viral marketing and high prices, resulting in questions about its profitability despite its widespread cultural presence and significant counterfeiting.
Progress
56% Bias Score
Three Pillars of Business Wealth: Marketing, Sales, and Money Management
Building business wealth requires mastering marketing (generating visibility and leads), sales (converting leads and providing service), and money management (planning for profit and growth).
Three Pillars of Business Wealth: Marketing, Sales, and Money Management
Building business wealth requires mastering marketing (generating visibility and leads), sales (converting leads and providing service), and money management (planning for profit and growth).
Progress
36% Bias Score
Emotional Drivers in Client Purchasing Decisions
Businesses succeed by understanding the emotional drivers behind client choices; clients buy based on feelings, using logic to justify their decision. Addressing underlying needs builds stronger client relationships and loyalty.
Emotional Drivers in Client Purchasing Decisions
Businesses succeed by understanding the emotional drivers behind client choices; clients buy based on feelings, using logic to justify their decision. Addressing underlying needs builds stronger client relationships and loyalty.
Progress
0% Bias Score
Thought Leadership: Building Trust and Accelerating Business Growth
Thought leadership, built through various platforms like speaking engagements and media exposure, significantly increases trust and revenue, as demonstrated by a LinkedIn and Edelman study showing that over 75% of executives researched products after encountering thought leadership, with 23% becomin...
Thought Leadership: Building Trust and Accelerating Business Growth
Thought leadership, built through various platforms like speaking engagements and media exposure, significantly increases trust and revenue, as demonstrated by a LinkedIn and Edelman study showing that over 75% of executives researched products after encountering thought leadership, with 23% becomin...
Progress
4% Bias Score
Showing 25 to 36 of 104 results